4 Examples of Nonprofit Videos that Boost Outreach
Videos are everywhere. From social media posts and YouTube clips to pumping gas at the nearest service station, everywhere we look, we are bombarded by a constant stream of videos.
But unlike other marketing fads, the popularity of videos is going nowhere but up.
A video made for a nonprofit organization can be just as useful and efficient at achieving its financial goals, raising awareness, and anything else it’s hoping to accomplish.
- Well-crafted online videos can engage your audience, speaking to both the head and the heart.
- Videos move people to action with compelling stories, combined with vivid imagery, appropriate music, and personal appeals.
- Videos increase your outreach by being shared online.
- Using videos puts active nonprofits in a unique position to communicate with their supporters.
Here are a few nonprofits that have tapped into the more creative side of video marketing:
Rainforest Alliance – This video boldly uses humor to inspire action.
Dressember Campaign – This video helps viewers understand not just the organization’s purpose, but also the viewer’s role within it.
Love Your Brain – Sometimes the most powerful nonprofit videos are the ones featuring the people impacted by an organization’s work.
The first answer that leaps out is YouTube. With over 3 Billion videos watched every day on YouTube, I highly recommend consistently uploading all of your videos there. If your nonprofit uploads a video and uses strong keywords in its description, the chances of your video reaching your target audience skyrockets.
The Google for Nonprofits program is geared specifically toward nonprofits utilizing Google, including YouTube videos to raise money for their cause.
As part of Bloomerang’s Content Donation Program, $100 was donated to Outsiders Inn.
