Article

The Most Important Venn Diagram In The Nonprofit Sector

Updated:
September 2, 2025
The Most Important Venn Diagram In The Nonprofit Sector
Updated:
April 22, 2026

Mark Phillips, the founder and CEO of fundraising agency Bluefrog, recently posted the following venn diagram on his blog, in a post titled “The fundraising paradox.”

It represents the simplest and best visualization of donor-centric communication.

fundraising-paradox

Bravo, Mark.

If you have a mic, I hope you dropped it.

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