The Most Important Venn Diagram In The Nonprofit Sector
Updated: 09/02/2025

Updated: 09/02/2025
Mark Phillips, the founder and CEO of fundraising agency Bluefrog, recently posted the following venn diagram on his blog, in a post titled “The fundraising paradox.”
It represents the simplest and best visualization of donor-centric communication.
Bravo, Mark.
If you have a mic, I hope you dropped it.
Comments
Steven Shattuck
This made my day!Mark Phillips
https://www.youtube.com/watch?v=fQbRyay_ojYGary Bukowski CFRE
Mark, This is brilliant and right on target!!! Will be using this to the point analysis,this is what our efforts hope to achieve and make a "small dent in the universe" Thanks for sharing Steve!! Gary Bukowski CFRE