The Most Important Venn Diagram In The Nonprofit Sector
Updated:
September 2, 2025

Updated:
April 22, 2026
Mark Phillips, the founder and CEO of fundraising agency Bluefrog, recently posted the following venn diagram on his blog, in a post titled “The fundraising paradox.”
It represents the simplest and best visualization of donor-centric communication.

Bravo, Mark.
If you have a mic, I hope you dropped it.






