Fundraiser's Focus Week

Tips for Year-End Giving.

Your year-end campaign starts here. Join leading nonprofit professionals for a week of virtual learning packed with proven fundraising strategies, practical guidance, and fresh ideas to help you raise more.

Seats are limited to 1,000 live attendees per session. Don’t wait—secure your spot today and set your campaign up for success!

Register Below

Agenda at a Glance

Monday, Aug 17

Tuesday, Aug 18

Wednesday, Aug 19

Thursday, Aug 20

Ask the experts: Year-end fundraising
with Alice Ferris, Vanessa Chase Lockshin, and Gail Perry. Hosted by Rachel Muir.
Monday, Aug 17

The year-end readiness check

2 PM ET | 11 AM PT

Session overview:

The strongest year-end campaigns don't begin in December. They begin in August. Small actions today can create a more focused, less stressful giving season for your entire organization. Discover how to evaluate your year-end readiness, organize the milestones that matter most, and develop practical habits that keep your plans moving.

Learning objectives:

  • Create a stronger planning framework
  • Identify overlooked readiness gaps
  • Align planning with deadlines
  • Build practical daily workflows

Alice Ferris

Alice Ferris, MBA, CFRE, ACFRE

Founding Partner, GoalBusters Consulting

Alice Ferris, MBA, CFRE, ACFRE, is the Founding Partner of GoalBusters Consulting, with over 35 years of fundraising experience.

Known for her practical, planning-focused approach, Alice helps nonprofits build fundraising programs that are strategic, sustainable, and actually executable. She is an Associate Adjunct Professor in the University of Denver's Nonprofit Leadership Program and an Associate Member of Rogare, the international fundraising think tank.

Tuesday, Aug 18

Maximizing digital donor engagement for year-end fundraising

2 PM ET | 11 AM PT

Session overview:

December is your non-profit's best time to raise money, especially online. But are your donors and your email list ready for it? There are some key strategies you can do now to improve engagement on your email list that will have a ripple effect on year-end fundraising.

Learning objectives:

  • Define engaged vs. disengaged email list segments
  • Understand engaged subscribers' fundraising value
  • 3 strategies to re-engage subscribers for year-end campaigns

Vanessa Chase Lockshin

Vanessa Chase Lockshin

President, The Storytelling Non-Profit

Vanessa Chase Lockshin is a non-profit consultant, trainer, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.

Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Since then she's gone on to support digital fundraising programs at Easterseals of Northern California and Hawaii, Variety BC, BC Women's Health Foundation, Northfield Hospital Foundation, and Children's Health Foundation of Vancouver Island. With a passion for storytelling and data, Vanessa has helped these clients improve their deliverability, engage more donors and raise millions of dollars.

Wednesday, Aug 19

End-of-year fundraising do’s and don’ts

2 PM ET | 11 AM PT

Session overview:

Want your year-end fundraising campaign to shoot past its goal? The difference between a good year-end campaign and a great one often comes down to preparation. Explore practical tips and smart strategies that you can put to work this fall to strengthen your campaign, engage more donors, and raise more money.

Learning objectives:

  • Apply steps to increase year-end revenue
  • Uncover donor opportunities already around you
  • Identify ways to increase donor engagement
  • Create strategies that encourage donor generosity

Gail Perry

Gail Perry, MBA, CFRE

Founder, Gail Perry Group

Gail Perry, MBA, CFRE, is a nationally recognized fundraising strategist, governance expert, and keynote speaker with 30+ years of experience driving major fundraising success.

As founder of the Gail Perry Group, she leads bold capital campaigns and empowers boards to become active fundraising partners. Gail authored Fired-Up Fundraising: Turn Board Passion into Action, the AFP guide to engaging board members—a go-to resource for board development nationwide. Her dynamic workshops and practical tools have inspired thousands of nonprofit leaders. Gail was named one of America’s Top 20 Fundraising Experts and a LinkedIn Top Voice in Philanthropy.

Thursday, Aug 20

Ask the Experts: Year-end fundraising

2 PM ET | 11 AM PT

You've spent the week soaking up strategy from Alice, Vanessa, and Gail. Now it's time to bring it all together. Join nonprofit thought leader Rachel Muir as she hosts a lively roundtable packed with real talk, fresh perspective, and ideas you can put to work right away.

Learning objectives:

  • Wrap up learnings from the week's sessions
  • Discuss outstanding topics
  • Get practical ideas for your year-end campaign
Tips for year-end giving fundraiser focus week August 17-20, 2026 with four smiling professional women speakers.
Archives

Previously recorded Fundraiser Focus Week sessions

June 22, 2026

AI with intention: from trends to impact

with Loree Lipstein and Sara LaCava Lieberman

June 23, 2026

Rethinking AI: precision over volume

with Tim Paris

June 24, 2026

An introduction to the AI Equity Framework

with Meena Das

June 25, 2026

Ask the experts: Maximizing event revenue

with Loree Lipstein, Sara LaCava Lieberman, Tim Paris, and Meena Das. Hosted by Rachel Muir

March 23, 2026

Beyond the ask: Stewardship that scales

with Lynne Wester

March 24, 2026

The art of the live ask

with Samantha Swaim

March 25, 2026

Centering community & antiracist principles in every event

with Rachel D'Souza

March 26, 2026

Ask the experts: Maximizing event revenue

with Lynne Wester, Samantha Swaim, and Rachel D'Souza. Hosted by Rachel Muir

Oct 27, 2025

3 expert email strategies to make your donors happy

with Chris Barlow

Oct 28, 2025

Cracking the code: how to succeed on social media for year-end fundraising

with Julia Campbell

Oct 29, 2025

Year-end fundraising with purpose: strategies for connection & success

with Lauren Elyse Tudor, CAP®, IPA®

Oct 30, 2025

Ask the experts: year-end fundraising

with Chris Barlow, Julia Campbell, and Lauren Elyse Tudor, CAP®, IPA®. Hosted by Rachel Muir

Aug 18, 2025

Engage volunteers to champion your cause

with Julie Shannan

Aug 19, 2025

Engaging volunteers – the ROI for organizations and funders

with Beth Steinhorn

Aug 20, 2025

Ditch the gala: board fundraising with equity and impact

with Christal M. Cherry

Aug 21, 2025

Ask the experts: a panel discussion all about volunteers and boards

with Julie Shannan, Beth Steinhorn, and Christal M. Cherry. Hosted by Rachel Muir

May 19, 2025

Beyond the usual: diversify your sponsorship portfolio

with Mariah Monique

May 20, 2025

Unlocking the full potential of event branding

with Beth Brodovsky

May 21, 2025

From auction to advocate: turning one-time buyers into lifelong donors

with T. Clay Buck

May 22, 2025

Ask the experts: a panel discussion all about events

with Mariah Monique, Beth Brodovsky, and T. Clay Buck. Hosted by Rachel Muir

February 10, 2025

Re-engaging lapsed donors: effective strategies to reignite support

with Dr. April Willis

February 11, 2025

Retain your major donors: keep them inspired, engaged, and giving!

with Gail Perry

February 12, 2025

Turning data into strategy: boosting donor retention with the Fundraising Fitness Test

with Alice Ferris

February 13, 2025

Ask the experts: a panel discussion all about donor retention

with Dr, April Willis, Gail Perry, and Alice Ferris. Hosted by Rachel Muir

August 12, 2024

The match gift multiplier: how to maximize year-end donations

with Tammy Zonker

August 13, 2024

Surprising and delighting donors: mastering year-end stewardship strategies

with Sabrina Walker Hernandez

August 14, 2024

Supercharge your year-end fundraising now

with Mary Cahalane

August 15, 2024

Ask the experts: a panel discussion all about year-end fundraising

with Sabrina Walker Hernandez, Tammy Zonker, and Mary Cahalane. Hosted by Rachel Muir

May 13, 2024

Building a recurring-first mentality with your supporters

with Dana Snyder

May 14, 2024

Raise those paddles: your event's special appeal

with Kristin Steele

May 15, 2024

Why them and not us? How even YOUR organization can secure a transformational gift

with Mark Duncan

May 16, 2024

Ask the experts: a panel discussion all about maximizing donations

with Dana Snyder, Kristin Steele, and Mark Duncan. Hosted by Rachel Muir

February 26, 2024

How to make every donor feel like a major donor

with Rachel Bearbower

February 27, 2024

Diamonds in the rough: get more major gifts from donors already around you

with Sandy Rees

February 28, 2024

Scaling new heights: tailored strategies for securing your next-level major gifts

with Cherian Koshy

February 29, 2024

Ask the experts: a panel discussion all about gifts

with Rachel Bearbower, Sandy Rees, and Cherian Koshy. Hosted by Rachel Muir

August 21, 2023

Are events helping or hurting your major gifts program?

with Sherry Quam Taylor

August 22, 2023

Unforgettable fundraising events: creating a unique donor experience

with Kristal Frazier

August 23, 2023

How to convert event attendees into donors

with Chad Barger

August 24, 2023

Ask the experts: a panel discussion all about events

with Sherry Quam Taylor, Kristal Frazier, and Chad Barger. Hosted by Rachel Muir.

May 15, 2023

Ride the wave: secure funding during times of transition

with Stephanie Sample

May 16, 2023

From one-time to lifetime: turning first-time donors into lifelong supporters

with Nick Sollog

May 17, 2023

The force of attraction: how to attract (not chase!) the right new donors

with Brooke Richie-Babbage

May 18, 2023

Ask the experts: a panel discussion all about donors

with Stephanie Sample, Nick Sollog, and Brooke Richie-Babbage. Hosted by Rachel Muir.

February 13, 2023

Fuel your program funding with data-driven evaluation reporting

with Sarah Merion

February 14, 2023

Creating accurate fundraising projections for your annual budget

with Linda Haley

February 15, 2023

A data-driven approach to future-proofing your fundraising

with France Hoang

February 16, 2023

Ask the experts: a roundtable discussion on data-driven goals

with Sarah Merion, Linda Haley, and France Hoang

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