Tips for Year-End Giving.
Register Below
Agenda at a Glance
Monday, Aug 17
with Alice Ferris
Tuesday, Aug 18
with Vanessa Chase Lockshin
Wednesday, Aug 19
with Gail Perry
Thursday, Aug 20
with Alice Ferris, Vanessa Chase Lockshin, and Gail Perry. Hosted by Rachel Muir.
The year-end readiness check
Session overview:
The strongest year-end campaigns don't begin in December. They begin in August. Small actions today can create a more focused, less stressful giving season for your entire organization. Discover how to evaluate your year-end readiness, organize the milestones that matter most, and develop practical habits that keep your plans moving.
Learning objectives:
- Create a stronger planning framework
- Identify overlooked readiness gaps
- Align planning with deadlines
- Build practical daily workflows

Alice Ferris, MBA, CFRE, ACFRE
Founding Partner, GoalBusters Consulting
Alice Ferris, MBA, CFRE, ACFRE, is the Founding Partner of GoalBusters Consulting, with over 35 years of fundraising experience.
Known for her practical, planning-focused approach, Alice helps nonprofits build fundraising programs that are strategic, sustainable, and actually executable. She is an Associate Adjunct Professor in the University of Denver's Nonprofit Leadership Program and an Associate Member of Rogare, the international fundraising think tank.
Maximizing digital donor engagement for year-end fundraising
Session overview:
December is your non-profit's best time to raise money, especially online. But are your donors and your email list ready for it? There are some key strategies you can do now to improve engagement on your email list that will have a ripple effect on year-end fundraising.
Learning objectives:
- Define engaged vs. disengaged email list segments
- Understand engaged subscribers' fundraising value
- 3 strategies to re-engage subscribers for year-end campaigns

Vanessa Chase Lockshin
President, The Storytelling Non-Profit
Vanessa Chase Lockshin is a non-profit consultant, trainer, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.
Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Since then she's gone on to support digital fundraising programs at Easterseals of Northern California and Hawaii, Variety BC, BC Women's Health Foundation, Northfield Hospital Foundation, and Children's Health Foundation of Vancouver Island. With a passion for storytelling and data, Vanessa has helped these clients improve their deliverability, engage more donors and raise millions of dollars.
End-of-year fundraising do’s and don’ts
Session overview:
Want your year-end fundraising campaign to shoot past its goal? The difference between a good year-end campaign and a great one often comes down to preparation. Explore practical tips and smart strategies that you can put to work this fall to strengthen your campaign, engage more donors, and raise more money.
Learning objectives:
- Apply steps to increase year-end revenue
- Uncover donor opportunities already around you
- Identify ways to increase donor engagement
- Create strategies that encourage donor generosity

Gail Perry, MBA, CFRE
Founder, Gail Perry Group
Gail Perry, MBA, CFRE, is a nationally recognized fundraising strategist, governance expert, and keynote speaker with 30+ years of experience driving major fundraising success.
As founder of the Gail Perry Group, she leads bold capital campaigns and empowers boards to become active fundraising partners. Gail authored Fired-Up Fundraising: Turn Board Passion into Action, the AFP guide to engaging board members—a go-to resource for board development nationwide. Her dynamic workshops and practical tools have inspired thousands of nonprofit leaders. Gail was named one of America’s Top 20 Fundraising Experts and a LinkedIn Top Voice in Philanthropy.
Ask the Experts: Year-end fundraising
You've spent the week soaking up strategy from Alice, Vanessa, and Gail. Now it's time to bring it all together. Join nonprofit thought leader Rachel Muir as she hosts a lively roundtable packed with real talk, fresh perspective, and ideas you can put to work right away.
Learning objectives:
- Wrap up learnings from the week's sessions
- Discuss outstanding topics
- Get practical ideas for your year-end campaign

Previously recorded Fundraiser Focus Week sessions
June 22, 2026
AI with intention: from trends to impact
with Loree Lipstein and Sara LaCava LiebermanJune 23, 2026
Rethinking AI: precision over volume
with Tim ParisJune 24, 2026
An introduction to the AI Equity Framework
with Meena DasJune 25, 2026
with Loree Lipstein, Sara LaCava Lieberman, Tim Paris, and Meena Das. Hosted by Rachel MuirMarch 23, 2026
Beyond the ask: Stewardship that scales
with Lynne WesterMarch 24, 2026
with Samantha SwaimMarch 25, 2026
Centering community & antiracist principles in every event
with Rachel D'SouzaMarch 26, 2026
with Lynne Wester, Samantha Swaim, and Rachel D'Souza. Hosted by Rachel MuirOct 27, 2025
3 expert email strategies to make your donors happy
with Chris BarlowOct 28, 2025
Cracking the code: how to succeed on social media for year-end fundraising
with Julia CampbellOct 29, 2025
Year-end fundraising with purpose: strategies for connection & success
with Lauren Elyse Tudor, CAP®, IPA®Oct 30, 2025
with Chris Barlow, Julia Campbell, and Lauren Elyse Tudor, CAP®, IPA®. Hosted by Rachel MuirAug 18, 2025
Engage volunteers to champion your cause
with Julie ShannanAug 19, 2025
Engaging volunteers – the ROI for organizations and funders
with Beth SteinhornAug 20, 2025
Ditch the gala: board fundraising with equity and impact
with Christal M. CherryAug 21, 2025
Ask the experts: a panel discussion all about volunteers and boards
with Julie Shannan, Beth Steinhorn, and Christal M. Cherry. Hosted by Rachel MuirMay 19, 2025
Beyond the usual: diversify your sponsorship portfolio
with Mariah Monique
May 20, 2025
Unlocking the full potential of event branding
with Beth Brodovsky
May 21, 2025
From auction to advocate: turning one-time buyers into lifelong donors
with T. Clay Buck
May 22, 2025
Ask the experts: a panel discussion all about events
with Mariah Monique, Beth Brodovsky, and T. Clay Buck. Hosted by Rachel Muir
February 10, 2025
Re-engaging lapsed donors: effective strategies to reignite support
with Dr. April Willis
February 11, 2025
Retain your major donors: keep them inspired, engaged, and giving!
with Gail Perry
February 12, 2025
Turning data into strategy: boosting donor retention with the Fundraising Fitness Test
with Alice Ferris
February 13, 2025
Ask the experts: a panel discussion all about donor retention
with Dr, April Willis, Gail Perry, and Alice Ferris. Hosted by Rachel Muir
October 28, 2024
Harnessing AI to create authentic connections: strategies for alignment-first fundraising
with Mallory Erickson
October 29, 2024
From prediction to creation: a deep dive into generative and predictive AI for prospect research
with Bill TeDesco
October 30, 2024
Centering humans in AI and personalization
with Meena Das
October 31, 2024
Ask the experts: a panel discussion all about fundraising strategies for AI
with Mallory Erickson, Bill TeDesco, and Meena Das. Hosted by Rachel Muir
August 12, 2024
The match gift multiplier: how to maximize year-end donations
with Tammy Zonker
August 13, 2024
Surprising and delighting donors: mastering year-end stewardship strategies
with Sabrina Walker Hernandez
August 14, 2024
Supercharge your year-end fundraising now
with Mary Cahalane
August 15, 2024
Ask the experts: a panel discussion all about year-end fundraising
with Sabrina Walker Hernandez, Tammy Zonker, and Mary Cahalane. Hosted by Rachel Muir
May 13, 2024
Building a recurring-first mentality with your supporters
with Dana Snyder
May 14, 2024
Raise those paddles: your event's special appeal
with Kristin Steele
May 15, 2024
Why them and not us? How even YOUR organization can secure a transformational gift
with Mark Duncan
May 16, 2024
Ask the experts: a panel discussion all about maximizing donations
with Dana Snyder, Kristin Steele, and Mark Duncan. Hosted by Rachel Muir
February 26, 2024
How to make every donor feel like a major donor
with Rachel Bearbower
February 27, 2024
Diamonds in the rough: get more major gifts from donors already around you
with Sandy Rees
February 28, 2024
Scaling new heights: tailored strategies for securing your next-level major gifts
with Cherian Koshy
February 29, 2024
Ask the experts: a panel discussion all about gifts
with Rachel Bearbower, Sandy Rees, and Cherian Koshy. Hosted by Rachel Muir
August 21, 2023
Are events helping or hurting your major gifts program?
with Sherry Quam Taylor
August 22, 2023
Unforgettable fundraising events: creating a unique donor experience
with Kristal Frazier
August 23, 2023
How to convert event attendees into donors
with Chad Barger
August 24, 2023
Ask the experts: a panel discussion all about events
with Sherry Quam Taylor, Kristal Frazier, and Chad Barger. Hosted by Rachel Muir.
May 15, 2023
Ride the wave: secure funding during times of transition
with Stephanie Sample
May 16, 2023
From one-time to lifetime: turning first-time donors into lifelong supporters
with Nick Sollog
May 17, 2023
The force of attraction: how to attract (not chase!) the right new donors
with Brooke Richie-Babbage
May 18, 2023
Ask the experts: a panel discussion all about donors
with Stephanie Sample, Nick Sollog, and Brooke Richie-Babbage. Hosted by Rachel Muir.
February 13, 2023
Fuel your program funding with data-driven evaluation reporting
with Sarah Merion
February 14, 2023
Creating accurate fundraising projections for your annual budget
with Linda Haley
February 15, 2023
A data-driven approach to future-proofing your fundraising
with France Hoang
February 16, 2023
Ask the experts: a roundtable discussion on data-driven goals
with Sarah Merion, Linda Haley, and France Hoang