Maximizing digital donor engagement for year-end fundraising

December is your non-profit's best time to raise money, especially online. But are your donors and your email list ready for it? There are some key strategies you can do now to improve engagement on your email list that will have a ripple effect on year-end fundraising.

Learning Objectives: 

• Define engaged vs. disengaged email list segments 
• Understand engaged subscribers' fundraising value 
• 3 strategies to re-engage subscribers for year-end campaigns

Check out the session slides here.