Rethinking AI: precision over volume

The future of fundraising is not about reaching more people, but reaching the right people. This session explores how AI enables a more focused approach, prioritizing quality over quantity. Learn how nonprofits are reducing unnecessary contact while improving revenue and strengthening trust with their communities.

Learning objectives:

• Analyze impact of reduced contact volume
• Assess AI tools for transparency standards
• Apply predict-act-measure decision framework
• Align outreach with donor expectations