Thursday, Sep 17 | 2 P.M. ET.

The email fundraising gap: why your list isn’t raising more

Good numbers don't always mean good fundraising. If your open rates look great but the gifts aren't following, something's off, and it's fixable. Dig into the habits that quietly cost nonprofits donations and see what separates organizations that treat email like a real fundraising engine instead of scrambling every GivingTuesday and year-end.

Learning objectives:

  • Fix what's quietly capping your donations
  • Find your ideal email sending frequency
  • Drive urgency with connected campaigns
  • Build email into a year-round habit

This webinar will be recorded for future viewing. If you can’t make it live, register anyway and we’ll send you the recording afterward.

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Speaker

Christina Tzavaras Edwards is the founder of Splendid Consulting®, creator of the Social Street Team® Method, and host of The Purpose & Profit Club® Podcast. A bold voice in modern fundraising, Christina has helped organizations across 20+ countries to raise more money in less time—without grants, galas, or guesswork.

Her clients regularly double or triple their campaign results using influence-based strategies that amplify visibility, accelerate giving, and strengthen donor relationships. Christina’s work merges proven for-profit tools with mindset coaching to help organizations scale revenue with courage and intention.

She previously led digital strategy for Jamestown’s $325M Ponce City Market and has been featured on national stages including GiveCon, Boys & Girls Clubs of America National Conference, and the Chick-fil-A Impact Accelerator. For more information, visit: splendidatl.com