The email fundraising gap: why your list isn’t raising more

Good numbers don't always mean good fundraising. If your open rates look great but the gifts aren't following, something's off, and it's fixable. Dig into the habits that quietly cost nonprofits donations and see what separates organizations that treat email like a real fundraising engine instead of scrambling every GivingTuesday and year-end.

Learning objectives:

• Fix what's quietly capping your donations
• Find your ideal email sending frequency
• Drive urgency with connected campaigns
• Build email into a year-round habit