Mission Retainable: Closing the Donor Retention Gap
Retaining donors is one of the best ways to boost your fundraising without breaking the budget. To help you close the retention gap, we surveyed 380+ fundraisers and 1,000+ donors in November 2024.
In this report, you will learn:
- Why donors give repeatedly: What motivates donors to continue their support beyond their first gift?
- Biggest obstacles to retention: What challenges do nonprofits face in keeping donors engaged?
- Top strategies to improve donor retention: What actionable steps can nonprofits take to foster long-lasting relationships with donors?
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Turn one-time donors into lifelong supporters.
Uncover what truly drives donor loyalty—and why so many supporters don’t stick around. This research-backed guide explores how to build trust, communicate impact, and create meaningful donor experiences that strengthen relationships and fuel long-term giving.