Hypothesis
Timing
Audience
Group split
What this means for you
Give supporters an opportunity to make their generosity ongoing. Consider turning on Recurring Upgrade, especially if you receive many gifts under $50. Watch how many supporters finish their donation and how many keep giving monthly to see how the prompt works for your nonprofit.
Key results
The prompt helped more supporters choose recurring giving. Recurring gifts made up 6.29% of completed donations with the prompt, compared with 5.15% without it—a 22.0% increase. Revenue per visit from initial donations showed no clear change. The group with the prompt completed 2.3% fewer donations through standard checkout, a small drop that needs monitoring. After 30 days, monthly supporters in both groups made second payments at similar rates.
Segment insights
The prompt made the clearest difference for gifts under $50. For gifts of $50 or more, the test didn’t show a clear change in how often supporters chose recurring giving.
Conclusion
A simple invitation encouraged more recurring giving, especially among smaller gifts. The results support turning on Recurring Upgrade while watching how many supporters complete their donation and keep giving over time.