Boost Donor Response | 6 Technology and Communication Tips
Digital communications are essential for robust fundraising strategies today. Everything from your emails to your social media posts, blogs to live video streams, how you communicate with your donors and the community at large is becoming increasingly just as important as your message itself.
Email is generally the most important part of a nonprofit’s donor communications strategy, serving as the keystone for the rest of the digital techniques used to attract and convert new donors and supporters.
Email is also the communication outlet with which nonprofits most often struggle to maintain or improve their rates of donor response.
Nonprofits of all sizes need to pay close attention to the key trackable email metrics that measure donor response. As the essential ingredient that binds together the rest of your engagement strategies, your emails must pull their weight.
There are a few easy ways your team can begin to improve your rates of donor response and build a stronger culture of digital engagement to support it. We’ve selected 6 of the most actionable tips for improving your response rates:
- Use integrated tools to conduct email campaigns.
- Always segment your email recipients.
- Track the performance of your communications.
- Direct readers to an intuitive and useful website.
- Build and maintain an active blog.
- Conduct regular donor surveys.
The Global NGO Tech Report of this year indicates that just over 60% of nonprofits regularly send email updates and fundraising appeals to supporters and donors.
Depending on your perspective and the nature of your mission, this statistic might sound somewhat low. If it sounds high, you might need to rethink your communication strategies. Email is a huge piece of the donor engagement equation, so let’s dive in!
