15 inspiring nonprofit annual report examples (+ template!)

Nonprofit annual report FAQs

What is a nonprofit annual report?

A nonprofit annual report is an externally facing resource that recaps an organization’s accomplishments and challenges within a given year. The audience for this report is the donors, volunteers, constituents, and other stakeholders who have been involved with the organization’s projects and programs throughout the year.

Traditionally, this report was a printed document or brochure shared with relevant stakeholders. Nowadays, annual report formats vary widely. They can be presented in various formats, including:

• PDFs
• Videos
• Interactive web pages
• Online booklets
• And other unique styles

Are nonprofits required to publish annual reports?

In short: no. You may be thinking of Form 990 — every year, nonprofits are required to submit a Form 990 to the IRS. This document contains information about your nonprofit’s revenue and expenses throughout the year. Because this information is publicly available, supporters can use your nonprofit’s annual Form 990 to track your financial transparency.

Technically, Form 990 is the only required annual report for nonprofits. However, your annual tax form doesn’t thank your donors, make them feel proud, or give them new reasons to engage and grow their relationship with you. A comprehensive annual report can fill this role. That’s why we highly recommend including a full-fledged annual report in your annual strategy.

Additionally, publishing an annual report can demonstrate to donors that you are committed to transparency. According to a Candid study, “Funders donate 62 percent more on average to organizations that are transparent about how their gifts are used than those without such transparency.”

What is the difference between an annual report and an impact report?

While annual reports and impact reports share similarities, many organizations are now differentiating between these two vital nonprofit resources.

An annual report is published once a year and typically follows a clear format. It typically features a message from the nonprofit’s executive director, information about operational milestones, and updates on the organization’s financial health. This type of report is traditionally published as a multi-page PDF or booklet available both online and in print.

On the other hand, an impact report specifically focuses on the outcomes your organization has achieved as a direct result of its efforts. These types of reports demonstrate tangible impact using storytelling, beneficiary testimonials, and quantifiable data.

Annual reports and impact reports: Key differences

Despite these differences, many organizations are blurring the lines between these reports. In this guide, you’ll see annual reports that read more like punchy impact reports, with clear data and only one to two pages of content. This reflects a broader trend among nonprofits to make their annual reports more online-friendly, favoring visually engaging, data-driven infographics over lengthy, formal documents.

Free nonprofit annual report template

So, what should a nonprofit annual report include? Here is a basic template that can provide a starting point for building your annual report strategy:

As shown in the template, your annual report should include the following elements:

• Your organization’s mission statement. Feature your mission statement at the very beginning of the document. This will provide context for those who may not be as familiar with your organization and serve as a reminder to those who are.
• Financial information. Again, be as straightforward as possible with these numbers for transparency with your supporters. Donors want to know how you used their funds, so show them that your nonprofit is a responsible steward of their donations by providing context behind major expenses. Get specific about what you were able to accomplish by including statistics about the total number of people you helped, animals you rescued, etc.
• Projects from the year. What projects did you start? What did you finish? Which digital fundraising campaigns were most successful? What still needs to be done in order to reach your nonprofit’s goals? Include photos or videos to show what your efforts looked like.
• Appreciation for your contributors. This is a great opportunity to acknowledge and appreciate your nonprofit’s donors. You can also thank other key stakeholders like volunteers, corporate partners and board members.

Since there is no legal requirement for nonprofits to publish annual reports, there are no specific guidelines for what you must include in your report. However, if you completely omit your financial information from your report, for instance, some supporters may consider it fishy. Promoting full transparency is key to maintaining donor trust and your nonprofit’s reputation.

How to optimize your nonprofit impact report

Now that you have a basic understanding of the elements of an annual report, you can build on your approach to make the report as engaging and effective as possible. Here are a few best practices to keep in mind when developing your nonprofit’s annual report:

1. Incorporate your annual report into your larger strategy

Your annual report will provide the greatest long-term benefits when it supports a larger goal and strategic plan for your organization. You can recoup the time and resources spent creating the report by turning this report into a valuable donor engagement and retention tool.

For example, you can use your annual report to bolster your fundraising strategy. You can support your donor retention efforts by spotlighting top donors and partners in your report and highlighting exciting upcoming initiatives for supporters to get involved with.

You can also use the report to further your marketing approach. Consider the core messages your organization has pushed throughout the year. How can you incorporate those same messages, tone and visuals into your annual report?

Carefully thinking through the purpose of your annual report will help you create a resource that reinforces and supports your other strategic goals.

2. Create a donor-centric nonprofit annual report

Your annual report should be donor-centric to reach your audience on a personal level. Review these strategies for keeping your report centered on your supporter community:

Consider your audience

Your annual report’s format is a key decision to make and you can base the choice on what you anticipate your audience will read. Understanding your audience demographics and preferences is the first step to ensuring your annual report is designed for their needs.

You may have some donors who want all of the details about your organization’s efforts as soon as possible. They value and appreciate a book-style annual report with detailed stories, infographics and charts.

You may also have some donors who won’t sit down to read your newsletter, much less a lengthy annual report. You may consider sending a single page of infographics rather than a full report to these donors.

Apply a you-attitude throughout the document

A you-attitude is all about presenting accomplishments as your donors’ rather than your organization’s. Try to keep supporters centered at all times. For instance, compare the following sentences:

Versus

The second sentence uses you-attitude and is more likely to hold the attention of your supporters throughout a document like your nonprofit annual report. This subtle shift lets the donor know you’re truly grateful for their support.

Create visuals to feature important metrics and information

It can be overwhelming to pick up a large packet of information with pages and pages of text. Instead, break up the text with infographics, graphs and charts, images of supporters and volunteers and other interesting graphics.

Visuals make it easier for supporters to scan your nonprofit annual report and pull out the data that means the most to them.

3. Choose a nonprofit annual report format

The traditional nonprofit annual report is a book-length document. Since some donors prefer having extensive information about your organization, these lengthy reports aren’t a waste of time and energy.

Sending comprehensive annual report booklets to the right donors can pay off, like in the case of The Rhode Island Foundation. This organization published a well-designed, well-written report. They cut down on the number of reports they mailed directly (and made the report available online) but made sure to continue sending the paper version to some local lawyers.

An elderly man walked into the office of one of these local lawyers, prepared to write a will and get his affairs in order. While he waited to be seen, he picked up one of the copies of the Rhode Island Foundation annual report. He hadn’t quite known what to do with his sizable estate before that moment. Years later, upon his passing, the Rhode Island Foundation received a small fortune from that generous man, all thanks to a printed annual report.

This story illustrates the benefits of a traditional report format. However, this doesn’t mean you shouldn’t adapt to the times. Analyze your audience and create your annual report according to what they’re most likely to respond to.

Remember that you can always post your full report online and use other formats to summarize information and invite your supporters to visit your website to view the entire document. For example, let’s review some other unique formats that you may use to convey your annual report:

Large Postcard

Postcards are designed to be brief so that supporters can quickly and easily skim the information rather than read a lengthy document (or book). Your goal shouldn’t be to jam-pack this postcard with all of the information that you would include in a traditional report. Instead, you should highlight only the most important details.

Your postcard should:

• Convey impact and results. Due to limited space, you may need to be selective about the most important metrics to incorporate. Remember, this is the opportunity for your nonprofit to show the world the good you’ve done in the last year.
• Visually display information. Make sure the information is easy to read. Charts, graphs and prominently-displayed statistics help draw attention to the most important aspects of the postcard.

While you may not have the opportunity to include every detail in this format, you can leverage additional platforms alongside your postcard. For example, you may leave out appreciation messages for major donors in your postcard, but include a QR code leading to a virtual donor recognition wall to show your gratitude in another way.

Here is a template for what your annual report postcard might look like:

This template includes financial information, a short summary of the accomplishments during the year and key statistics that reveal the organization’s impact.

Self-Mailer

Another option for sending your nonprofit annual report is creating a 2-4 page document self-mailer. Self-mailers can be incredibly useful because they bypass the issue of getting your supporter to open an envelope in the first place since the address and postage are printed directly on the document. It’s easy for your supporters to simply open the document and read what it says.

Follow these best practices when designing a self-mailer:

• Include clearly stated next steps. When you designate the next steps supporters should take to further engage with your organization, you ensure the mailer won’t just get lost with their junk mail. By incorporating a list of upcoming events or the URL for your donation page, you increase the likelihood that they’ll keep the report for a longer period of time.
• Incorporate plenty of images. Break up the text with images to engage your readers without distracting them from the copy. Be sure the mailer is visually compelling and not overwhelming for your readers.
• Keep your copy concise. You have more space with a self-mailer than a postcard, but it’s still somewhat limited. Condense your copy to make sure it’s short, sweet and to the point, but still cover all of the important aspects of your annual report.

While this type of nonprofit annual report is designed to be physically mailed, it’s also a good idea to send a PDF version via email to gain the attention of those who might have missed it in their mailbox.

Here is an example of what your self-mailer could look like. It contains the same information we highlighted in the postcard, but in a multi-page format:

Video

A well-designed, compelling video is a great way to not only tell your supporters but also show them the impact they made on your organization’s mission. Follow these steps to create an effective video:

• Be picky about your videographer. Video annual reports need to be professional in order to make an impact on your supporters, and hiring a videographer is the easiest way to ensure this. As you review your top options, carefully examine their past videos. If they don’t inspire you, move on. Home movie quality just won’t cut it.
• Follow a prepared script. Gather your staff’s best writers to craft the script to discuss all of the important metrics and accomplishments that you want to highlight in your annual report. The other shots in the video will support the speaker’s words.
• Use relevant footage. If your organization focuses on reducing water pollution, then show footage of rushing rivers and streams. If you help abandoned animals find new homes, incorporate clips of dogs meeting their new families for the first time. Use the video format to its fullest potential by including maps when discussing location or by featuring videos of volunteers when you discuss their involvement.

You can share your video report on your website, social media and email newsletters.

4. Choose compelling visuals for your nonprofit annual report

Your report’s images and graphics should be thoughtfully chosen. Here are a few examples of the types of visuals you might include in your annual report:

• Brand the visuals to your nonprofit. Your entire annual report should flow together cohesively. This means you should make sure your logo is prominently displayed and that your usual colors and fonts are used in images and infographics.
• Diversify the type of images you use. Instead of only including photos of your constituents or staff, diversify your images to help convey more information. For instance, pie charts are a great opportunity to display financial allocations and statistics graphics help draw the reader’s eye.

• Keep donors engaged. Don’t overwhelm your readers with too much text or too many images. Rather, there should be a healthy balance of text and images.

Images should never be distracting. They should be helpful guides when it comes to conveying important information within your nonprofit annual report.

Ask for volunteers to review the document and provide feedback about the imagery used before you send your report out. Or, you might hire a professional graphic designer to help organize all of the information in a visually compelling way.

5. Be honest and appreciative in your nonprofit annual report

Honesty really is the best policy, especially in your nonprofit annual report.

Sometimes things don’t go as planned and you may not reach a specific goal or complete a certain project. However, if you try to cover up mistakes or missed opportunities, you can foster mistrust among supporters.

If you haven’t quite accomplished one of your goals within the last year, briefly mention it in the annual report. Then, follow it up with a game plan to adjust your strategy and show your donors that you’re taking a proactive approach.

Address information such as:

• What the setback was and what caused it
• Data-informed adjustments you’re planning to make to address the issue at hand
• How and when the setback should be addressed in the future

Stay transparent about all of your nonprofit’s activities, including finances, campaign results and external threats, such as any data breaches you may have experienced.

6. Use your nonprofit annual report to look forward

Providing information about your future plans and projects will get people excited about what’s in store for your nonprofit.

When looking forward, make sure to spell out the expectations regarding your organization’s future actions and goals:

• Remind supporters about goals in progress. For example, you might provide an update as to whether or not you’re on track for the capital campaign that you started in 2022 and will wrap up in 2025.
• Get donors excited about the next long-term project for your organization. What major changes are on the horizon for your nonprofit? Let donors know what opportunities you’ll be pursuing next year to show that you’re constantly seeking new ways to grow and evolve.

Forward-facing plans excite your donors and inspire them to continue contributing in the future.

Make sure that after you’ve provided insight about your future plans, you also provide opportunities for your supporters to get involved. Provide some action items that supporters can take part in right away, such as the URL to your donation page, meeting dates and upcoming event registrations so that they can show their support.

Tools for creating your nonprofit impact report

You don’t need to be a graphic design expert or set aside a large amount of your budget to build a compelling annual report. There are plenty of free and inexpensive ways to develop your report using user-friendly online resources.

A few helpful design tools for creating your annual report include:

• Yearly, which is an annual report design tool specifically made for nonprofits. You can use the user-friendly drag-and-drop builder to design a professional, mobile-friendly report customized to your nonprofit.
• Venngage, which is a visual storytelling design tool. Using this platform, you can create branded infographics for your digital report without having to consult a graphic designer.
• Canva, which is another free graphic design tool that can help you create your annual report in multiple formats. Canva offers templates for all types of printed and digital designs, including reports, postcards, social media graphics and more.
• Visme, which is a visual communication platform for developing presentations, infographics, data visualizations, videos and more. You can try this platform for free or upgrade to a starter plan to access a wider range of features.

Choose your annual report platform based on the report formats you’re looking to create. Also, take advantage of any free trials or demos before investing in paid plans.

15 inspirational nonprofit annual report examples

1. Feeding America

Feeding America’s 2024 Annual Report is a classic example of the traditional PDF annual report format. However, the nonprofit elevates this basic format with eye-catching graphic design and engaging imagery.

In the screenshot above, you can see an example of the unique way the nonprofit depicts its annual financial statement. The organization cleverly ties its mission to food and agricultural imagery, providing readers with a more engaging way to explore the nonprofit’s financial situation.

Elsewhere throughout the report, images of supporters, volunteers, and beneficiaries smiling help foster an emotional connection and provide greater visual interest.

2. Blood Cancer United (formerly the Leukemia & Lymphoma Society)

Blood Cancer United’s 2024 Annual Report theme is “United in Action.” The organization uses this theme to tell the stories of patients supported throughout the year, from a cancer survivor-turned volunteer to a patient who ran the Boston Marathon after surviving Hodgkin’s lymphoma.

The report accurately illustrates the nonprofit’s approach to 360-degree support for beneficiaries. Through colorful graphic design and a cohesive theme, readers can gain a comprehensive overview of the organization’s successes and financial performance from the past year.

3. WWF

The World Wildlife Fund’s (WWF) 2024 Annual Report is replete with engaging imagery that showcases the organization’s conservation mission. The report alternates between stories that highlight both the global and local impacts of the organization’s conservation work. This format provides readers with a clearer understanding of the scale and scope of WWF’s projects and the diverse types of ecosystems they support.

At the end of the report, readers can explore the nonprofit’s statement of activities, which includes a clear breakdown of operating revenues, expenses, and other financial details. The report also includes a detailed list of ways to give, allowing readers who feel inspired after reading the report a clear way to show their support.

4. Rhode Island Foundation

The Rhode Island Foundation’s 2024 annual report is a booklet available as a PDF or an interactive webpage with text, visuals, and videos. It takes a deep dive into the various projects and campaigns from the year, primarily using pictures of supporters, beneficiaries, and team members to bring the mission to life.

Above, we can see how the foundation used eye-catching graphic design to spotlight key statistics from the year. This communication style makes it simple for supporters to understand the key milestones hit throughout the year without having to read through long text blocks.

5. American Heart Association

The American Heart Association’s most recent annual report stands out for its comprehensiveness. Anyone picking up this report, whether a donor, beneficiary, community member, or corporate partner, is met with a thorough overview of the organization’s current standing.

The organization’s top priorities, from improving rural health to fueling scientific research, are detailed in-depth. Maps, charts, statistics, and images are available to enhance readers’ understanding of the issues.

The report also pays homage to one of the most important groups of nonprofit donors: corporate sponsors. Each major corporate sponsor is given a specific mention and description of how they’ve supported the mission.

6. Habitat for Humanity

Habitat for Humanity’s 2024 annual report takes a unique spin on illuminating the organization’s mission to provide affordable housing for those in need. Rather than a traditional PDF format, the report is a compelling web page full of text, videos, images, and other multimedia elements that bring the organization’s mission to life. The page uses engaging elements such as bold statistics, pullout quotes, and parallax scrolling to draw readers into the content.

The report also includes a convenient, sticky top-level menu that allows readers to browse the page more easily and jump to different sections that interest them.

7. Girls Who Code

Many nonprofits are taking a digital-first approach to their annual report, including Girls Who Code.

The organization’s 2024 annual report is an interactive, engaging webpage that features infographics, interactive maps, videos, photos, and news articles. The result is a visually delightful report that offers a comprehensive overview of the organization’s mission to teach girls how to code.

8. Save the Children

Save the Children’s 2024 annual report effectively employs a traditional approach, presenting a comprehensive booklet that highlights key accomplishments, program enhancements, and testimonials.

Specifically, the report’s focus on individual stories makes the document more engaging and emotional, bringing the pages to life. Donors can understand the full spectrum of the organization’s services and meet the real children impacted by its mission.

Additionally, as illustrated in the image above, the report effectively employs key graphic design principles, including maximizing blank space and utilizing bulleted lists to convey essential information.

9. The Carter Center

The Carter Center’s 2024 annual report is an engaging, scrollable webpage featuring graphics, charts, and videos. It maintains a simple, streamlined presentation by using links to other sections of the website for more detailed information.

The page focuses on the year’s most important metrics, including financial details and information about the total number of donors.

10. Doctors Without Borders

Doctors Without Borders doesn’t overcomplicate its 2024 International Activity Report. The report webpage features links to a blog post recapping the year, informative articles highlighting the organization’s key work, and a downloadable financial report.

Including the financial report as a separate document is an excellent way to maintain a streamlined annual report page, while still providing comprehensive financial details for supporters who are interested in a more in-depth understanding of the organization’s financial well-being.

11. The Nature Conservancy

The Nature Conservancy’s 2024 annual report offers multiple opportunities for supporters to learn more by clicking links to resources or drop-downs with more information. Readers can also download a PDF of the report if they prefer.

The report is available in multiple languages and includes a survey for readers to provide feedback about its value.

12. Atlanta Humane Society

The Atlanta Humane Society 2024 impact report is short and sweet at just two pages! This style of annual report is ideal for mid-sized regional organizations that want to convey key facts to their audience quickly.

The report highlights key metrics and encourages visitors to visit the main website for more information.

13. KEXP

KEXP is a nonprofit radio station affiliated with the University of Washington. The organization’s 2024 annual report features an attention-grabbing infographic that showcases key statistics and clear visuals, displaying income and expense information. The full report is available in a visually engaging PDF format.

14. Housing Works

The Housing Works 2025 annual report opens with a powerful theme: “Act Up, Fight Back: A Year of Action.” The annual report showcases the organization’s mission to advocate for inclusive care, social justice, and an end to homelessness, using maps, videos, charts, graphs, and impact statistics.

The report also includes comprehensive donor acknowledgment lists, recognizing supporters for their amazing contributions throughout the year.

15. Humane Colorado

Humane Colorado offers a comprehensive financial overview page, featuring the nonprofit’s annual report, Form 990, and audited financial statements.

The annual report is available as a digital booklet. Supporters can flip through to read about how the organization helped a husky named Luna through their vet hospital and gave special care and attention to an older cat named Smokey. This level of detail brings the organization’s mission to life for readers, encouraging them to engage more deeply with the nonprofit’s fundraising efforts.

How Bloomerang helps nonprofits create stellar annual reports

As you can see, the core tenets of any successful nonprofit annual report include compelling testimonials, accurate data, and inspiring storytelling. Bloomerang CRM can help you put all these components together into a stellar annual report that speaks directly to your audience’s needs and interests.

With Bloomerang CRM, nonprofits gain access to essential features such as:

• Interactive giving dashboards to monitor crucial metrics, including campaign results, giving trends, and donor growth
• Smart fundraising insights to understand donors more deeply
• Dynamic donor groups for tailored messaging
• AI-powered communication campaigns that give your team time back in the day to focus on your highest-impact fundraising strategies

You can incorporate all of these essential insights into your annual report. For example, you can use information from your CRM to spotlight loyal donors, incorporate beneficiary stories that resonate with your audience, and accurately report on fundraising accomplishments.