3 Reasons to Stop Putting Off the Creation of a Nonprofit Communications Plan
The lack of a documented communications plan is something nonprofits all shapes and sizes struggle with. Here are three reasons why you simply can’t put off the creation of a communications plan for your nonprofit any longer:
1. Better Communications
No matter what size of nonprofit you might be, working from a plan is the most surefire way to improve any and all communications.
Even for a small shop here are twelve popular channels to address:
- Postal Mail
- Social Media
- Website Copy
- Event Signage/Programs/Invites
- Public Speaking
- Advertisements
- Newsletters
- Blog Posts
- Volunteer Materials
- Board Materials
- Print Literature
2. Better Coordination Between Departments
This is more likely a problem with medium to large nonprofits where silos of information and communication can be created and grow over time. Meeting annually and updating a charity wide communication plan will cause the various factions or silos to be more fully aware of each other’s actions and messages.
3. Better Audience Segmentation
Part of the process of creating a complete nonprofit communication plan is identifying every possible audience segment to address. It is often the overlooked audience groups who prove to be the most costly.
If you need more help, check out Kivi Leroux Miller’s recent Bloomerang webinar on the basics of a stellar nonprofit communication plan.
