What happens after: turning event guests into donors

Your event isn't the finish line. It's a starting point in your donor's story. The real impact of your event is determined by what happens next. Join Maryanne Dersch for a look at the Donor Flow framework: Awareness, Interest, Connection, and Action, and how thoughtful planning before, during, and after your event guides attendees toward real, lasting connection with your mission.

Learning objectives:

• Apply the Donor Flow framework to your events
• Identify where attendee momentum breaks down
• Design intentional touchpoints for donor follow-up
• Coordinate your team around a shared donor strategy

View the session slides here.