Make year-end shine: what the data says about giving

Year-end is a critical fundraising season, but knowing what will move donors to give online can often feel like guesswork. This session combines current giving data, proven year-end tactics, and findings from the Bloomerang Fundraising Innovation initiative. See what’s shaping donor behavior today and how to create a stronger year-end online giving experience.

Learning objectives:

• Learn what the latest giving data reveals about online donor behavior
• See what Bloomerang’s online giving experiments are uncovering
• Discover proven, actionable tactics for optimizing your donation forms ahead of year-end
• Apply the insights to strengthen your year-end campaigns