Article

100+ Fundraising Statistics to Help You Raise More in 2026

Updated:

September 10, 2026

Updated:

September 14, 2026

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It’s nice to talk about fundraising in the abstract and offer up best practices and tips for making the most of your fundraising techniques and tactics. However, sometimes it helps to include concrete numbers to show the results of all the tips. The best way to develop an effective fundraising strategy for your nonprofit is to use data to predict how a campaign will go.

Having said that, let’s take a look at some fundraising statistics that you should know for 2026:

General fundraising statistics

There are over 2.3 million nonprofit organizations in the United States.
For one-time gifts, the average donation amount is $139.
The average donation amount for a monthly gift is $28.
64.29% of nonprofit staff find rising operating expenses the biggest challenge for nonprofits.
There are almost 1 million smaller organizations in the United States that earn less than $50,000 in annual revenue.
Charitable giving in the U.S. rose to $617.20 billion in 2025, surpassing the $600 billion mark for the first time.
Bequests have increased 20% or more in three of the last four years.
In 2025, a strong stock market increased individual giving by 4.1% in current dollars (1.4% in inflation-adjusted dollars).
Nonprofits using Bloomerang Fundraising see an average one-time gift of $201, which is 45% larger than the industry average of $139, and an average recurring gift of $57, which is 2x the monthly industry average of $28.

Donor statistics

The average nonprofit donor retention rate is 45%.
The new donor retention rate for 2025 was 18.9%.
The repeat donor retention rate for 2025 was 59.3%.
Supersize donors ($50k+) contributed 53% of nonprofit donations in 2025.

Demographics statistics

75% of Gen Z have donated to a nonprofit in the past year.
Over 90% of Millennials, Gen X, Baby Boomers, and the Silent Generation have given in the past year.
Over 50% of Gen Z is willing to fundraise for your organization.
63% of Millennials research an organization before providing support.
11% of Gen X serve on a nonprofit committee or board.
On average, Baby Boomers donate between $100 to $499 per year.
84% of women said charitable giving was important to their lives in 2021.
20% of men talk to a financial advisor about charitable planning.

Year-end giving statistics

Nonprofits received 37% of all 2025 online revenue in December.
The last day of the year accounted for 4% of annual revenue.
20% of giving occurs in December.
38.1 million people participated in GivingTuesday 2025, and $4.0 billion was donated in the U.S. alone, bringing the cumulative total of GivingTuesday donations since its launch in 2012 to $22.5 billion.
Nonprofits using the Bloomerang Giving Platform achieved record results on GivingTuesday 2025, raising $76 million in donations, a 33% increase from 2024 and more than double the sector increase of 13%.
Nonprofits also sent 14 million emails through the Bloomerang Giving Platform and generated over 1 million reports, supported by 100% uptime throughout the day.

Online donation statistics

Online revenue for the average nonprofit increased by 15% in 2025.
In 2025, new donors accounted for 31% of online revenue.
New donor retention in 2025 was just 24%.
Organizations using Bloomerang Fundraising’s abandoned gift reminders turn an additional 5% of their form’s visitors into donors on average.
Nonprofits who enable Bloomerang Fundraising’s Express Donate on their donation forms see up to a 55% improvement in donation conversion rates.
Revenue from monthly giving accounted for 27% of all online revenue in 2025.
Nonprofits spent 18% more on digital ads in 2025 than the previous year, with nonprofits reinvesting $0.10 in digital ads for every dollar of online revenue.

Social media fundraising statistics

There are over 4.8 billion social media users worldwide.
Facebook and Instagram were the most popular social media platforms for nonprofits in 2025.
TikTok had the fastest-growing audience among widely used platforms, with average follower counts increasing by 34% for nonprofits.
Among nonprofits with paid influencer campaigns, 61% used those partnerships for fundraising, 74% for advocacy or volunteer asks, and 83% for narrative or persuasion work.

Mobile fundraising statistics

91% of Americans own a smartphone.
Mobile messaging accounted for 0.9% of all nonprofit fundraising revenue in 2025.
In 2025, nonprofits had 176 mobile subscribers for every 1,000 email subscribers.
Mobile users made up 52% of nonprofit website traffic.
Organizations using Bloomerang Fundraising’s text-to-donate see a 57.8% gift completion rate from donations initiated by text message.

Email fundraising statistics

In 2025, nonprofit email revenue increased by 16%.
Nonprofits raised an average of $2.40 in email-sourced revenue per subscriber in 2025, a significant increase from $1.87 per email subscriber in 2024.
For every 1,000 fundraising messages sent, nonprofits raised $54, a 4% increase from 2024.
Email open rates increase 329% when nonprofits personalize the sender.
Adding a donor’s name to an email increases the open rate by 270%.
A welcome series focused on offering content can increase the donor conversion rate by 920%.

Fundraising event statistics

27% of nonprofits host five or more fundraising events per year.
33% of donors prefer in-person fundraising events.
44% of organizations include some hybrid or virtual fundraising events.
Around 27% of donors don’t participate in fundraising events.
The clickthrough rate for email event invites is 1.3%.

Peer-to-peer statistics

About 39% of Americans have donated to a cause in response to a request from a friend or family member.
62% of peer-to-peer text messaging includes a fundraising appeal.
The average amount raised by peer-to-peer fundraisers is $244.
Over 50% of Gen X and Gen Z are willing to fundraise for nonprofits.
Only 27% of the Silent Generation are willing to fundraise for an organization.
The top 30 peer-to-peer fundraising programs in the U.S. raised a total of $1.17 billion and engaged 2.63 million participants in 2025, a 3.6% increase from the previous year.

Volunteering statistics

In 2026, an hour of volunteer time is worth more than $36.
Around 85% of volunteers also donate to the same organization.
Utah is the U.S. state with the highest percentage of volunteers.
Over 50% of Gen X and Gen Z volunteer time to nonprofits.
33% of volunteer managers identify recruitment as the hardest roadblock for volunteering.
As of 2022, most volunteers average 10-20 hours per month.
Volunteer hours are worth more now than ever, yet volunteer managers say the biggest roadblock to finding volunteers is recruitment. Using Bloomerang Volunteer, you can sign up, track, and schedule your volunteers from one place to make volunteering easier for both your staff and your volunteers.

Grant statistics

1 in 10 grant proposals are successful.
Google Grant has a $0.07 return on ad spend.
Federal grant proposals can take over 100 hours to complete.
3% of grant funding comes from corporations.
92% of grantmaking entities are foundations.

Corporate philanthropy statistics

6% of giving is accrued from corporate giving.
Around 70% of Americans value corporate social responsibility (CSR).
55% of American consumers prefer companies to take a stance on social issues.
Over 70% of investors consider CSR in their investment decisions.
About 60% of employees are willing to be paid less to work at a company with a strong purpose.
99% of CSR professionals reported that their CSR efforts were impacted by COVID-19.

Recurring giving statistics

The average amount given monthly is around $25.
32% of Millennials give recurring monthly gifts to nonprofits.
25% of Gen X donors schedule recurring gifts.
In 2025, monthly giving revenue increased by 12% and accounted for 27% of all online revenue.

Matching gifts statistics

Around 65% of Fortune 500 companies provide a matching gift program to employees.
Gen X has the highest percentage of donations matched by an employer at 26%.
84% of workers are more likely to donate if the gift is matched.
Over 90% of companies offering gift matching offer a 1:1 match.
Billions of potential matching gifts go unclaimed throughout the year.
$50 is usually the maximum gift match amount for over 90% of companies.

Major gift statistics

12% of donors give 88% of funds.
Less than 60% of nonprofits have a major gift strategy.
The number of major donors increased by 1% in 2025.
66.9% of major donors were retained in 2025.
49% of donor-advised funds (DAF) have less than $50,000 in assets.
The average payout of a DAF is 18%.
Revenue from DAFs increased by 44% from 2024 to 2025.
Less than 6% of Americans make charitable bequests in their wills.

Tech statistics

67% of marketers believe adoption of AI is essential for acquisition and retention.
Over 70% of marketers said AI insights on campaign performance would be valuable.
Website user experience can help increase conversion rates by up to 400%.
About 67% of organizations use a CRM for donor communication management.
Over 90% of nonprofits have mobile-optimized websites.
Only 70% of organizations use a fundraising solution that offers automated donation receipts.

Frequently asked questions

What is the 80/20 rule in fundraising?

The 80/20 rule, also known as the Pareto principle, is a fundraising principle stating that 80% of fundraising dollars come from just 20% of donors. Bloomerang’s major donor research found that the ratio is often closer to 88/12. This rule highlights the critical importance of building deep, lasting relationships with top supporters rather than relying solely on broad, smaller campaigns.

How can I find reliable sources of nonprofit statistics?

The most trusted source for overarching philanthropic data is the annual Giving USA report, produced by the Giving USA Foundation and the Indiana University Lilly Family School of Philanthropy. Other highly reliable sources include the National Philanthropic Trust, Candid (formerly GuideStar and Foundation Center), the Pew Research Center, and the Fundraising Effectiveness Project, which provides excellent quarterly donor retention metrics.

How can a CRM surface donor insights?

A nonprofit CRM like Bloomerang CRM tracks every donor interaction, gift history, and communication preference in one central hub. By analyzing this data, the CRM surfaces actionable insights, such as identifying which donors are ready for a major gift ask, flagging lapsed supporters for renewal, and revealing which campaigns drive the highest retention rates. This empowers organizations to personalize outreach and maximize fundraising ROI.

Sources

Final thoughts

Keeping up to date with the latest fundraising research is a great way for your nonprofit to stay ahead and achieve your mission. Combine insights from these fundraising statistics with the unique donor data from your CRM to create a customized strategy for your organization.