Article

[EXAMPLE] See A Before And After Of An Effective End-Of-Year Appeal

Updated: 08/29/2025
Marketing/Communications Year-End Fundraising
Effective End-of-Year Appeal
Updated: 08/29/2025
Marketing/Communications Year-End Fundraising

In this short post, I’ll give you an example of a successful and effective end-of-year appeal. I hope this example saves you time when you sit down to work on your appeals!

I recently had the opportunity to share feedback with an independent K-12 school on their end-of-year appeal.

Here’s the appeal they shared with me.

Here’s a look at the updated appeal.

Effective End-of-Year Appeal

If you want more free tips and resources for writing your effective end-of-year appeal, you can use my end-of-year appeal checklist. You can also check your appeal for donor-centric language and reading-level ease with Bloomerang’s free communications audit.

annual fundraising appeal

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