Article

[EXAMPLE] See A Before And After Of An Effective End-Of-Year Appeal

Updated:

August 29, 2025

Marketing/Communications

Year-End Fundraising

[EXAMPLE] See A Before And After Of An Effective End-Of-Year Appeal

Updated:

October 21, 2026

Marketing/Communications

Year-End Fundraising

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In this short post, I’ll give you an example of a successful and effective end-of-year appeal. I hope this example saves you time when you sit down to work on your appeals!

I recently had the opportunity to share feedback with an independent K-12 school on their end-of-year appeal.

Here’s the appeal they shared with me

Annotated fundraising letter draft for PAWS, with notes on improving donor focus and story clarity.

Here’s a look at the updated appeal

If you want more free tips and resources for writing your effective end-of-year appeal, you can use my end-of-year appeal checklist. You can also check your appeal for donor-centric language and reading-level ease with Bloomerang’s free communications audit.

See how Bloomerang can have a greater impact on your mission.

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Rachel Muir

Meet Rachel Muir, whose passion for fundraising is so intense she’s been certified as an alternative energy source. Rachel launched Girlstart, a non-profit empowering girls in STEM in her apartment with $500 and a credit card at age 26. Several years later she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Rachel holds a Certificate in Philanthropic Psychology with distinction from the Institute for Sustainable Philanthropy. When she isn’t wishing all dresses came with pockets, she’s doing a webinar transforming people into confident, successful fundraisers in her League of Extraordinary Fundraisers membership program. Learn more about Rachel at rachelmuir.com.