Thursday, Oct 1 | 2 P.M. ET.

Turning sector benchmarks into messages that connect

Giving is growing while donor counts stabilize, yet most fundraisers struggle to turn that insight into action. Tim Sarrantonio, Chair of the Fundraising Effectiveness Project, walks through the latest sector benchmarks, then shows how the ten Generosity Archetypes help you read the motivations behind your donor behavior and craft messages that reinforce why people give.

Learning objectives:

  • Evaluate donor performance against sector trends
  • Identify opportunities across donor segments
  • Connect donor behavior to giving motivations
  • Build trust through meaningful communication

This webinar will be recorded for future viewing. If you can’t make it live, register anyway and we’ll send you the recording afterward.

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Speaker

Tim Sarrantonio is the Founder of The Generosity Spectrum and creator of The Generosity Roundtable, an educational gaming system designed to help organizations practice decision-making together.

He has spent nearly fifteen years working at the intersection of generosity, technology, and nonprofit practice, holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy, and serves on the Aspen Institute's Alliance for Social Trust. His work has been featured at AFP ICON, the Nonprofit Technology Conference, and TEDx.

He lives in Niskayuna, New York, with his wife and three daughters, and leads movement building for GivingTuesday Capital Region, where his thinking is shaped as much by community life as by research and data.