The Power of Persuasion: Turn Your Prospects Into Donors

 Whether we like it or not, the art and science of converting a prospect to a lifelong donor is rooted in persuasion.  During this webinar, we will explore the lifecycle of a donor, beginning with their identification phase and ending with stewardship, and uncover tactics that can help your development team strategically move this person through the pipeline. Carlyn Schulzke and Kevin Wallace use these strategies every day in their work helping nonprofits across the country plan and manage capital campaigns. This session is designed for executive directors and development leaders. Learning Objectives: • Prepare you to assess your own organization and the tools at your disposal• Learn a proven process you can use to approach major gift fundraising• Boost your confidence in asking for those five-figure and higher gifts