The major donor journey: moving transactional givers to relational donors that make transformational gifts

Most organizations have donors who give — but far fewer have donors who believe. The difference isn’t in the size of the check; it’s in the depth of the relationship.

In this interactive session, Mark will unpack the Major Donor Journey — a practical roadmap for helping your supporters move from one-time transactions to lasting, trust-based partnerships that result in transformational gifts.

You’ll learn how to:

• Identify where your donors are on their giving journey — and what they need next.
• Build authentic relationships that move beyond “asks” to shared vision.
• Cultivate major gifts without feeling manipulative or awkward.
• Inspire generosity that transforms both your donors and your mission.