Article

Pivoting Your Nonprofit's Communication Strategy for 2020

Updated:

August 29, 2025

COVID-19

Marketing/Communications

Strategy/Planning

Pivoting Your Nonprofit's Communication Strategy for 2020

Updated:

June 11, 2026

COVID-19

Marketing/Communications

Strategy/Planning

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While there isn't a silver lining to the COVID-19 pandemic, it is teaching (and forcing) nonprofits to pivot quickly.

Today, I want to share some advice for pivoting your nonprofit's communication strategy in light of these ever-changing circumstances.

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Vanessa Chase Lockshin

Vanessa Chase Lockshin is a consultant specializing in non-profit storytelling and email fundraising, and the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Since 2012 Vanessa has helped clients raise millions of dollars, including helping Variety BC build its email program from the ground up, which went on to raise over $1 million in 15 months. Vanessa's clients have included BC Women's Health Foundation, Win Without War, OpenMedia, Burnaby Hospital Foundation, and Surrey Women's Centre.