Nonprofits Have a New Mid-Year Moment: TogetherTuesday

A few months ago I wrote about co-chairing my kids' school fundraiser—what it took to pull off, and what surprised me. The thing that's stayed with me most isn't the logistics. It's how much energy a room generates when people feel like they're part of something together. That energy is real, and it doesn't come from the goal on the board. It comes from the community around it.

That's part of what caught my attention when GivingTuesday and Be The People launched TogetherTuesday—a new national day of community action coming up on June 23.

I've spent enough time around nonprofit teams to understand what this stretch of the calendar actually feels like. Spring campaigns are winding down. Summer is quieter. The next big push is months away. Staff are stretched, and funding may be uncertain. The organizations doing the most important work in their communities are often the ones running on the thinnest margin.

The "summer slump" doesn't have to be the reality for hardworking fundraising teams. TogetherTuesday presents the perfect opportunity to rally your supporters when supporter relationships go lukewarm or begin to drift. 

It’s a movement built for this moment.

What TogetherTuesday is—and why the timing matters

On June 23, people across the country will check on a neighbor, volunteer with coworkers, organize a local drive—simple, visible acts of care. No registration required, and no minimum ask.

GivingTuesday has spent 14 years proving that generosity spreads. When one person shows up, others follow. And between now and year-end, your donors and volunteers are looking for ways to show up for their community. TogetherTuesday offers them a designated day to do it—and gives you a reason to reach out in June that has nothing to do with a donation.

For teams that are already stretched, the infrastructure is already built. The team behind TogetherTuesday has created free toolkits, messaging guides, and social content specifically for nonprofits. You don't have to design a campaign from scratch to be part of this.

The donor relationship piece matters here too. Bloomerang's 2026 Giving Signal Report found that 97% of active donors say caring about their community motivates their giving—not a matching campaign, not a year-end deadline. Community connection. Organizations that stay visible in the mid-year tend to re-engage donors more easily by fall. TogetherTuesday is a practical way to do exactly that.

What it looks like when a community shows up

Organizations that keep their community engaged year-round don't have to rebuild donor relationships in the fall—they never lost them. I've seen this firsthand with customers like The Bridge in Dallas.

They coordinate nearly 900 volunteers a year to serve guests experiencing homelessness—packing welcome kits, filling shifts, making sure every person who moves into housing leaves with food and supplies. Nine hundred volunteers means nine hundred people who know their work and impact from the inside. That depth of community is what sustains an organization through every season—not just the ones with a campaign behind them.

And that’s what TogetherTuesday is built for. A shared national moment built on volunteerism. Something your community can move toward together, without building from zero.

Encourage your supporters to:

• Volunteer with your organization on June 23—even for an hour
• Coordinate a small donation drive in your neighborhood
• Ask supporters to share a skill with someone your organization serves
• Amplify your mission on social using #TogetherTuesday
• Show up for a neighbor, a colleague, or someone who hasn't heard from you in a while

No big lift. Just an invitation—and a reason to say yes.

How Bloomerang is showing up alongside you on TogetherTuesday

Bloomerang is an official TogetherTuesday partner this year. It connects to something we've been building: a commitment to showing up for the nonprofit community through actual presence, not only through our product.

Last fall we launched Built for Purpose Week—a dedicated week where Bloomerang employees are encouraged to volunteer with nonprofits across the country. Our people give their time, and we come back with a clearer understanding of what running a nonprofit actually requires day to day. TogetherTuesday on June 23 fits that same spirit. It gives nonprofits the tools to encourage volunteerism and giving back to their own cause. 

Join us on June 23 for TogetherTuesday

You don't need a fully formed plan. Reach out to your community, share how your community can support you under #TogetherTuesday, and use the free resources that are already available to you.

Mid-year is when donor relationships hold or drift. June 23 is a good reason to reach out—and a national moment to deepen those relationships. We hope you'll join us.

Find out how to participate at givingtuesday.org/togethertuesday.

If you're thinking about how to build year-round community connection into your fundraising strategy, see how Bloomerang helps nonprofits connect with donors and supporters throughout the year or take a product tour.