How a gift range chart can help small nonprofits raise more money
Maximizing fundraising with effective gift range charts
One might think that gift range charts are just for large projects such as capital campaigns or for significant fundraising efforts. But gift range charts can be used effectively in even the smallest of fundraising shops.
A gift range chart will tell you exactly how many gifts AND prospects you need at each giving level to reach your goal.
So, first, how do you create one?
Well, you can use a gift range chart calculator to do so. If you want to be more accurate, you may want to create the chart on your own using the given realities of your organization:
- Identify the highest-level gift to your fundraising efforts. That will probably be somewhere in the area of 20% of goal.
- Estimate 3-5 prospective donors per gift.
- Fill in your chart downwards based on what you know about your donors and their capacity.
How do you now use this information to inform your strategy?
First, look at the top gifts needed. Then you can use this gift range chart as a monitoring and reporting tool. The key thing to remember is that you want to secure the top gifts first.
Though you may think that gift range charts are for the “big shops,” think again. A gift range chart can provide even the smallest campaign with focus and goals based on actualities and realities.
As part of Bloomerang’s Content Donation Program, $100 was donated to The Friends of Buttonwood Park.
