Article

Crisis Of Confidence: Your Nonprofit’s Worst Fundraising Enemy

Updated:

August 29, 2025

COVID-19

Fundraising

Marketing/Communications

Updated:

June 11, 2026

COVID-19

Fundraising

Marketing/Communications

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If you're going dark on your donors right now out of fear – real, misplaced or some combination thereof – you're doing everyone a disservice. Your organization, and all those who rely on your continued existence, will be left in the lurch without donor support.

Successful organizations haven't stopped their fundraising. They've done more.

Adhere to the SMIT (single most important thing) rule. Here's another way to think of 'SMIT' to write your basic message right now to fundraise with confidence.

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Claire Axelrad

Claire Axelrad, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career which earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice. Clairification School has been called “the best bargain in fundraising!” Claire is also featured expert and Chief Fundraising Coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco California. If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire.