5 Tips to Boost Donor Retention Through Fundraising Events
For nonprofits, the importance of donor retention can’t be overstated. One strategy to turn those numbers around at your nonprofit is to host a fundraising event that puts donor retention at the forefront.
Here are five tips for hosting a fundraising event that pushes your retention rates to the next level:
- Offer multiple giving opportunities at your event.
- Take advantage of storytelling opportunities.
- Utilize event technology that enables recurring giving.
- Promote ways to get involved after the event.
- Make your follow-up communications count.
1. Offer multiple giving opportunities at your event.
At your event, you should offer a number of ways for supporters to donate. Mobile bidding software, raffles, wine pulls, games of chance, and merchandise are all great options.
2. Take advantage of storytelling opportunities.
Fundraising events are the perfect place to use your mission to connect with your donors. Most importantly, don’t neglect to take advantage of the face time you can have with guests.
3. Utilize event technology that enables recurring giving.
When you include a recurring gift option on your donation forms, you’re securing not just one gift now, but multiple gifts in the future as well.
4. Promote ways to get involved after the event.
When you retain donors, you should focus on finding ways to involve them with every aspect of your nonprofit. Volunteer opportunities, membership programs, and upcoming events are all great options.
5. Make your follow-up communications count.
While the thank-you note is pretty fundamental, some nonprofits forget that it’s also a major player when it comes to donor retention. Be specific, make your note personal, and ask for feedback.
