Thursday, Dec 10 | 2 P.M. ET

Why donors stay: stewardship and the power of mattering

Fewer than half of first-time donors give again. We know prompt acknowledgment matters, but what makes donors stay? Explore how identity, belonging, and the human need to matter shape donor relationships—and how stewardship can strengthen those connections. Discover practical ways to affirm donors' significance, deepen their connection to your mission, and create the conditions for lasting generosity.

Learning objectives:

  • Explore how identity, belonging, and mattering shape retention
  • Recognize how stewardship reinforces donors’ identity and significance
  • Apply stewardship strategies that strengthen relationships and encourage giving

This webinar will be recorded for future viewing. If you can’t make it live, register anyway and we’ll send you the recording afterward.

Speaker

T. Clay Buck, CFRE is the founder and principal of TCB Fundraising, a fundraising and communications consultancy focusing on strategic individual giving programs that strengthen results and deepen engagement. A thirty-year fundraising veteran, Clay has worked in leadership roles at nonprofits across the country. He has held the CFRE designation for 10 years, is a certified coach, and completed the certificate in Philanthropic Psychology. He is the co-creator of The Fundraiser's Planner and teaches strategic planning and fundraising at UNLV.