Crack the social media code for year-end success

Social media continues rapidly changing—are you ready to stand out in the social crowd? Learn how to craft story-driven campaigns that authentically connect with donors and spark action during the year-end rush. Walk away with clever strategies, rooted in platform trends and audience behaviors, to power your mission during the busiest fundraising season.

Learning objectives:

• Understand key social media trends shaping year-end fundraising
• Learn how to craft compelling, engaging, donor-focused content
• Discover platform-specific tactics to boost reach and conversions
• Measure success with the right metrics and optimization tools