Beyond December: turning year-end donors into year-round sustainers

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Year-end giving is more than a moment—it’s the first page of a story. Most nonprofits see year-end giving as the finish line. But it’s really your starting gun. In this session, nonprofit strategist Brooke Richie-Babbage reveals how to turn December community-building and donor spikes into a flywheel of loyalty, trust, and sustainable growth.

You’ll learn how donor psychology powers relationships, how to design a fundraising engine that drives itself, and how to turn feedback into fuel.

Learning Objectives:

• Use donor psychology to turn one-time gifts into lasting trust and loyalty.
• Design a simple donor funnel that nurtures new givers into repeat supporters.
• Spot and leverage key post-gift moments that drive retention.
• Listen smarter — using feedback loops to tailor engagement and deepen connection.
• Transform year-end momentum into a year-round growth system.