Hypothesis
This experiment tested whether shifting the GiftAssist prompt from functional fee language to mission-focused language—and replacing “Add” with “Help”—encouraged more donors to cover fees without reducing donation completion.
Duration
7 days
Timing
July 21–28, 2026
Audience
Nonprofits using eligible Standard Donation Forms with GiftAssist enabled and the default, non-customized fee-coverage prompt.
Group split
Supporters were split evenly: half saw the current default copy, and half saw the mission-focused version. Every other form element stayed the same.
Key results
The mission-focused version produced a 62.42% fee-coverage rate, compared with 61.36% for the current copy. Conversion was 3.47% versus 3.43%. Both measures increased slightly, but neither difference was statistically meaningful.
Segment insights
The test included organizations using eligible Standard Donation Forms—including text-to-donate—with GiftAssist enabled and the standard default prompt.
Conclusion
The tested wording didn’t produce a clear lift in fee coverage or conversion, so the current copy remains the default.
What this means for you
Use the current prompt with confidence. Bloomerang keeps testing ways to strengthen fee coverage, so your team can stay focused on donors.