The State of the 2023 Fundraiser

We asked 1,000+ nonprofits how they would plan and execute their fundraising efforts in 2023. In this infographic we’ve compiled the primary challenges fundraisers are experiencing, their mindset, and their strategy as they navigate the fundraising climate of 2023.

Mindset

• 75% of respondents are confident they’ll reach their 2023 fundraising goals.
• 50% agreed they could not only meet but exceed their fundraising goals.
• 65% agreed that being a fundraiser is an important part of who they are.

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Strategy

• 84.7% of respondents utilized email campaigns as a fundraising channel in 2022, with grant writing and social media campaigns close behind.
• The anticipated high-performing media channels for 2023 included grant writing, major gift fundraising, and special events.

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Challenges

• 43.5% Only 43.5% of board members have supported fundraising activities at their organization.
• 15-17% of respondents stated their boards see fundraising staff turnover and well-being as important performance metrics.
• Only 43% of respondents have a written fundraising plan.

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