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Strategic Nonprofit SWOT Analysis Guide

Updated: 09/02/2025

Leadership/Culture Strategy/Planning

Updated: 09/02/2025

Leadership/Culture Strategy/Planning

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Shining a light on the future of your nonprofit, and how you can shape it, requires looking at big picture strengths, weaknesses, opportunities and threats (SWOT) from many perspectives.

When was the last time you did a simple SWOT analysis?

Charities tend to have a lot invested in doing what we’ve always done. It takes courage and determination to ask the hard questions that break us out of old patterns and ruts. A structured approach can help.

So take a SWOT at it!

This free SWOT analysis guide and template can be used to shine a light on your nonprofit’s future so you can shape it proactively, not retroactively. Plan ahead with a springboard for your future!

You can download the guide here >>

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Claire Axelrad

Claire Axelrad, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career which earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice. Clairification School has been called “the best bargain in fundraising!” Claire is also featured expert and Chief Fundraising Coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco California. If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire.