Author

Tom Ahern

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Author of four books, Tom Ahern is considered one of the world’s top authorities on donor communications.

Tom Ahern

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Donor Loyalty Strategies for Nonprofits: 7 Principles

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Direct Mail Fundraising Appeals: 15 Rules + How to Improve

Bar chart showing donations by image type: 77% sad child, 52% happy child, 52% neutral child.

The Problem With "Poverty Porn"

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6 Essential Books On Fundraising and Donor Retention

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12 Tips for Improving Your Donor Communications

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What Warren Buffet Can Teach Us About Annual Reports

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Why A Donor's Age Matters In Fundraising

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Follow The Domain Formula For Donor Newsletters

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Fundraising Is Not a Solo Sport - It's a Team Effort

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4 Steps To A Winning Fundraising Case Statement

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