Lidia Varesco Racoma

Lidia Varesco Racoma is a brand strategist and marketing designer with over 20 years of experience. She founded Lidia Varesco Design in 2000 to partner with purpose-driven clients creating local and global change. With a creative background spanning zine-making, fine art, and graphic design, Lidia brings a unique perspective to her work. A mom of two, active blogger, and advocate for supporting local businesses, she also speaks internationally, leading workshops and sessions on branding and creative marketing for nonprofits and organizations.