Bloomerang vs Givebutter Comparison

What Givebutter is designed to do

Givebutter offers a broad set of fundraising tools, including donation forms, campaign pages, peer-to-peer fundraising, event ticketing, auctions, payment processing, marketing, and a built-in nonprofit CRM. Its CRM supports unlimited contacts in the free platform and includes contact profiles, household and company relationships, transaction history, activity timelines, custom filters, saved segments, soft credits, pledges, and offline gifts.

Givebutter Plus adds capabilities including automated workflows, task management, custom reports, expanded data visualization, data hygiene, and file storage.

Givebutter may be especially attractive to organizations that:

• Want to launch fundraising campaigns or events quickly.
• Need to minimize required software subscription costs.
• Prefer a self-service platform.
• Want fundraising, payments, communications, and donor records in one place.
• Can add advanced capabilities later through a paid plan.

What Bloomerang is designed to do

Bloomerang connects fundraising and donor management with tools intended to help nonprofits understand supporter behavior and decide where to focus. Its CRM includes constituent timelines, giving and engagement information, dashboards, dynamic donor groups, automated outreach, data-quality tools, and giving-potential signals.

Bloomerang also offers predictive donor insights that surface prioritized donors, explain why they may need attention, and suggest a next step. Its current predictive capabilities include identifying donors who may be at risk of lapsing and helping fundraisers focus outreach without first building and sorting a report.

A further difference is Bloomerang’s dedicated volunteer-management product. It supports volunteer recruiting, scheduling, communications, time tracking, reporting, mobile access, background checks, and the connection of volunteer activity to donor records and fundraising workflows.

Bloomerang may be especially attractive to organizations that:

• Treat donor retention and relationship development as core operating priorities.
• Need deeper visibility into supporter behavior and giving potential.
• Want guidance on which donors need attention next.
• Need fundraising, donor, and volunteer information connected.
• Want structured onboarding, data conversion, training, and ongoing support.
• Are prepared to pay for a broader platform and can tie that investment to fundraising and operational goals.

CRM depth: what should you compare?

Both platforms include meaningful donor-management capabilities. The difference is not whether one has a CRM and the other does not. The difference is how each platform supports the fundraising workflows your team relies on.

Givebutter provides donor profiles, giving history, timelines, segmentation, communications, pledges, and offline-gift management. Its advanced paid tier extends those capabilities with workflows, tasks, reporting, and data hygiene.

Bloomerang adds greater emphasis on donor prioritization, predictive signals, automated donor outreach, data stewardship, and relationship-management workflows that use activity and giving potential to guide action.

During a demo, ask both vendors to show how the platform handles:

• First-time donors who have not given again.
• Lapsed donors who previously gave at a high level.
• Major-donor portfolios with assigned owners and next steps.
• Households with multiple related donors.
• Supporters who engage through campaigns, events, and volunteering.
• Leadership reporting across revenue, retention, and donor activity.

The live workflow will tell you more than a feature checklist.

Pricing: what does “free” mean at Givebutter?

Givebutter’s core software is free when optional donor tips are enabled. Under that model, nonprofits pay no platform fees, and Givebutter covers processing fees that donors do not cover. When tips are disabled, Givebutter charges a 3% platform fee plus standard processing fees. Givebutter Plus is optional and uses contact-based subscription pricing.

Bloomerang uses a paid, constituent-based pricing model. Its public pricing materials state that proposals can include fundraising, CRM, volunteer management, training, and onboarding. Bloomerang also provides data conversion, education, and support.

Neither model is automatically better. Compare the full cost of ownership, including:

• Subscription fees.
• Platform and payment-processing fees.
• Optional donor-tip settings.
• Paid feature upgrades.
• Data migration and implementation.
• Additional integrations.
• Staff time required to manage the system.
• Capabilities you may need to add later.

A free platform can be the right choice. A paid platform can also be the better value when it replaces other tools or supports more advanced fundraising operations.

Which fundraising platform should you choose?

Choose Givebutter when your priority is cutting costs while running campaigns, events, auctions, communications, and donor records.

Choose Bloomerang when your priority is growing fundraising revenue with predictive donor guidance, deeper relationship management, and clear next steps for who to focus on.

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