Getting To Know You: A Guide to the Hidden Power of Donor Surveys
Surveys provide a vehicle for constituents to make their voices heard, while also offering organizations invaluable information about how they’re perceived. Whether you’re just now discovering the power of donor surveys or you’re looking to up your game, this eBook is for you!
In this guide you will learn:
- Why you should send donor surveys
- Which donors you should send surveys to
- What your surveys should ask
- What to do with the information you receive from surveys
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Donor Engagement & Communication = Donor Loyalty
As fundraisers, we sometimes suffer from a lack of curiosity about our donors. So many of our donations are from people who we know very little about. And even our longest-running donor relationships continue despite not knowing how they feel about the relationship.
The good news is that research shows that donors actually like it when we ask them questions about themselves and how they feel about our organization. Knowing that information can also be invaluable in guiding our donor communications efforts.