Free eBook

A Beginner's Guide to Nonprofit Data Segmentation

Increase your donor retention rates by keeping donors more engaged through segmented communication.

In this guide you will learn:

  • Why nonprofit data segmentation is important
  • The donor retention issue
  • Our favorite donor segments
  • Tips for stewarding each segment

A beginner's guide to nonprofit data segmentation ebook cover

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Segmented Communications = Engaged Donors

Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests, and other demographic information have taken a significant step toward increasing their donor retention rates.

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Discover how to improve donor retention through data segmentation!