Beginner's Guide to Nonprofit Data Segmentation
Increase your donor retention rates by keeping donors more engaged through segmented communication.
In this guide you will learn:
- Why nonprofit data segmentation is important
- The donor retention issue
- Our favorite donor segments
- Tips for stewarding each segment
Grab your free copy
Segmented communications creates more engaged donors.
Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests, and other demographic information have taken a significant step toward increasing their donor retention rates.