A Beginner's Guide to Nonprofit Data Segmentation
Increase your donor retention rates by keeping donors more engaged through segmented communication.
In this guide you will learn:
- Why nonprofit data segmentation is important
- The donor retention issue
- Our favorite donor segments
- Tips for stewarding each segment
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Segmented Communications = Engaged Donors
Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests, and other demographic information have taken a significant step toward increasing their donor retention rates.