Use case: Find your next major donor.

Hi, I’m Jake, an account executive at Bloomerang. Today, I’m going walk you through how Penny, your AI fundraising partner built into the Giving platform, can save fundraisers like you hours of manual reporting and give you confidence that you’re focusing on the right strategy from day one. When you’re ready to focus on major gifts, you don’t want assumptions. You want data backed confidence. So here’s what I’d ask Penny when deciding where to focus first with major gifts. Which donors should we be prioritizing for major gifts right now? Penny analyzes real donor data, giving history, engagement signals, recency, and loyalty to surface donors who are most likely ready for major gift outreach. What makes this powerful is that Penny explains why these donors rise to the top, not just who they are. In this response, Penny highlights donors with high lifetime giving, donors who have demonstrated capacity in the past, and donors whose recent giving patterns suggest they may be ready or overdue for deeper conversation. Penny doesn’t just focus on current major donors. She also flags donors who may have given less recently, but still show strong potential for larger gifts with the right outreach. That’s critical for retention and reactivation, not acquisition. From there, Penny helps organize these prospects into meaningful groups. So your outreach reflects readiness and capacity instead of treating everyone the same. From identifying fundraising opportunities to discovering the right donors to focus on to preparing for meaningful donor conversations, Penny helps nonprofit fundraisers turn donor data into clarity, confidence, and action. Penny is your AI fundraising partner built into the giving platform, supporting major gift strategies from insight to ask.