Rahel Mwitula Williams is the founder and lead designer of ILAVA. As a social entrepreneur, she was born and raised in Tanzania, East Africa. She migrated to the U.S. with her family when she was 12 years old and held her Tanzanian heritage near to her heart. She obtained her bachelor of science degree in psychology from Loyola University and went on to receive her Master’s of Science from DePaul University in Chicago, IL. Rahel believes that women entrepreneurs are key in enhancing both women’s and overall community development. She aims to incorporate her culture into fashion and give back to her native country every chance she gets. While popular culture may see African attire as a trend, Rahel sees it as a lifestyle