Michael J. Rosen is President of ML Innovations, Inc., a fundraising and marketing consulting firm serving nonprofit organizations and the companies that assist them. An AFP Certified Master Trainer and winner of the prestigious AFP/Skystone Prize for Research, Michael is the author of the bestselling book Donor-Centered Planned Gift Marketing, and the publisher of the popular blog Michael Rosen Says…. He has been named by Philanthropy Media as one of “America’s Top 25 Fundraising Experts.”