Use case: Know what to focus on next.

When priorities are unclear, it’s easy to stay reactive. Penny helps you connect your data to next steps, patterns, and opportunities so you can focus on what matters most and plan with confidence.

When you're not sure what to focus on next, it's easy to stay reactive, chasing tasks instead of driving real impact. Penny is Bloomerang's AI strategist, built right into the platform to help you turn your data into clear, confident next steps. Ask Penny a strategic question, like, what should we focus on next? In seconds, she analyzes your donor data, campaign performance, and trends to surface the opportunities most worth your attention. But Penny doesn't just give you answers. She shows you what's working, where you may be losing momentum, and where the biggest opportunities are hiding. From patterns in donor behavior to gaps in your outreach, you'll get a clearer picture of what can actually move your fundraising forward. Then turn insight into action. Use Penny's recommendations to prioritize your efforts, refine your strategy, and move forward with confidence. Because when you know what to focus on, every decision becomes more intentional, and every effort goes further.

Step-by-step guide: From open questions to clear priorities

Step 1

Ask Penny a strategic question like, “What should we focus on next?” She analyzes donor data, campaign performance, and trends to surface the opportunities most worth your attention.

Step 2

Review what’s working and where you may be missing momentum. Penny highlights patterns, gaps, and opportunities so you can understand what may drive the biggest fundraising impact.

Step 3

Turn insight into a plan. Use Penny’s recommended next steps to prioritize efforts, refine your approach, and move forward with more confidence.

Step 4

Put your plan into action. Use Penny to group lapsed donors, automate outreach, and follow up on the opportunities it identifies.

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