Fundraiser's Focus Week
Fundraising strategies for year-end.
Seats are limited to 1,000 live attendees per session. Don’t wait—secure your spot today and set your campaign up for success!
Attend for a chance to win a $50 Uber Eats Gift Card each day! *
Register now
Agenda at a Glance
Monday, Oct 27
Tuesday, Oct 28
Wednesday, Oct 29
Thursday, Oct 30
3 expert Email Strategies to make your Donors Happy
2 PM ET | 11 AM PT
Session overview:
Year-end fundraising is a balancing act: send too few emails and miss out on gifts, too many and risk donor fatigue. In this session, learn how to craft emails that truly connect, avoid staff burnout, and turn one-time givers into recurring supporters—so your organization enters 2026 stronger than ever.
Learning objectives:
- Send consistent year-end emails that engage and inspire giving
- Automate messages to save time and energy and avoid over-asking
- Jumpstart your 2026 recurring giving program with year-end donors
Chris Barlow
As Founder and Customer Happiness Director, Chris Barlow is grateful to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors.
Most of all, he’s grateful to be the dad to eight kids, and to try to teach them how to live in a way that multiplies good in others.
Crack the Social Media code for year-end Success
2 PM ET | 11 AM PT
Session overview:
Social media continues rapidly changing—are you ready to stand out in the social crowd? Learn how to craft story-driven campaigns that authentically connect with donors and spark action during the year-end rush. Walk away with clever strategies, rooted in platform trends and audience behaviors, to power your mission during the busiest fundraising season.
Learning objectives:
- Understand key social media trends shaping year-end fundraising
- Learn how to craft compelling, engaging, donor-focused content
- Discover platform-specific tactics to boost reach and conversions
- Measure success with the right metrics and optimization tools
Julia Campbell
Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, and one of the 30 Nonprofit IT Influencers to Follow in 2025, Julia Campbell is a wealth of knowledge when it comes to designing social media and storytelling strategies that help nonprofits share their mission across the digital landscape. An international keynote speaker and host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking.
Fundraise with Purpose: build Connection for year-end success
2 PM ET | 11 AM PT
Session overview:
Year-end fundraising isn’t just about hitting goals—it’s a chance to deepen trust, expand generosity, and build momentum to carry into the new year. Learn how to craft campaigns that honor your mission, captivate donors, and turn one-time gifts into loyal supporters who champion your cause well beyond December.
Learning objectives:
- Craft appeals that inspire giving through storytelling
- Center equity in donor engagement strategies
- Align campaigns with community values to strengthen relationships
- Steward your year-end donors into ongoing champions
- Walk away with a ready-to-implement roadmap
Lauren Elyse Tudor
Lauren Elyse Tudor is the Founder & CEO of ARCHITECT Philanthropic Collective, where she transforms how nonprofits approach fundraising and community engagement.
A Chartered Advisor in Philanthropy® (CAP®), she architects sustainable funding ecosystems that elevate BIPOC-led and grassroots organizations to achieve their visionary goals.
Her leadership journey includes executive roles at the Greater Cincinnati Foundation, Public Allies Cincinnati, YWCA, United Way, and All On The Line (formerly Organizing for America OFA) during President Barack Obama’s re-election campaign.
This diverse experience shapes ARCHITECT’s innovative approach to nonprofit capacity building.
At ARCHITECT, Tudor operates at the intersection of humanity and altruism, creating comprehensive blueprints that align mission, goals, and budget for small and medium-sized nonprofits nationwide. Her success stems from deep listening and strategic execution, enabling organizations to expand their philanthropic impact through sustainable funding streams.
As a board member for Planned Parenthood Southwest Ohio Region and the North Carolina Planned Giving Council, Tudor advocates fiercely for reproductive rights and social justice. Her approach combines strategic precision with authentic relationship building, driven by curiosity, creativity, and courage.
She remains dedicated to fostering an equitable society where everyone can thrive and contribute to the common good.
Ask the Experts: year-end fundraising
2 PM ET | 11 AM PT
Roundtable overview:
Join us in a roundtable discussion where we will wrap up the week’s sessions with thoughtful tips and expert advice from speakers Chris, Julia, and Lauren. This roundtable will be hosted by nonprofit thought leader and speaker, Rachel Muir. At 2 p.m. ET just like all the other sessions.
Learning objectives:
- Wrap up learnings from the week’s sessions
- Discuss outstanding topics
- Provide key takeaways to take back to your organization
We’ll also be handing out prizes for a few lucky attendees!
*Attend to Win!
Each day that you attend Fundraiser Focus Week you will be entered to win a $50 Uber Eats gift card.
Attend all 4 events to be entered to win a $100 Uber Eats gift card on Thursday, Oct 30!