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Webinar: Wednesday, December 17 | 12:30 P.M. ET

Introducing Penny: Your intelligent fundraising partner

You’re under pressure to do more with less—and rising donor expectations paired with complicated tools don’t make it any easier. Penny changes that.

Built right into the Bloomerang Giving Platform, Penny is your intelligent fundraising partner that uncovers opportunities, guides your best next step, and helps you take action instantly.

Join us for this exclusive preview webinar for our Penny waitlist customers, and get an early look at how Penny will give you the clarity, confidence, and capacity to raise more.

Learning Objectives

  • Ask anything—and get answers that matter: Ask questions in everyday language and get fast, accurate insights grounded in your complete donor and supporter data.
  • Trust guidance built for the way you work: See how Penny transforms thousands of Bloomerang consulting wins into personalized strategies shaped by your unique donor history.
  • Turn insight into action instantly: Discover how Penny connects opportunities to next steps—so you can launch campaigns, segment donors, or assign follow-ups in a click.

This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.

THIS WEBINAR WILL BE LIMITED TO 1,000 LIVE ATTENDEES 

Speaker
Heidi Atkinson
Heidi Atkinson is a Product Analyst at Bloomerang. Before joining Bloomerang, Heidi was the Resource Development Manager for Women Aware, Inc., the Development Associate for People & Stories / Gente y Cuentos, and the AmeriCorps VISTA – Communications Manager for Neighborhood Housing Services of South Buffalo. She was also Secretary of the Education Endowment Committee for St. Ann’s Church, and has spent time volunteering at the Potawatomi Zoo and for an immigration program with La Casa de Amistad.
Speaker
Kirst Wantland
Kirsten Wantland, a Certified Nonprofit Consultant and Development Executive with a Master's Degree in Nonprofit Management and Leadership, is dedicated to empowering nonprofits through strategic fundraising and data-driven decisions. Her expertise lies in shifting the typical fundraising approach from reactive to proactive, leveraging data and industry standards to boost performance. Kirsten champions processes that empower systems, freeing fundraisers to focus on their core mission. She currently works in Fundraising Technology with Bloomerang, where she educates nonprofit organizations on best practices for data storage, workflows, and donor cultivation to ultimately amplify their fundraising success. Bloomerang is a cloud-based donor management and fundraising software designed specifically for nonprofits.
Host
Katie Gaston
Katie Gaston is a Senior Product Marketing Manager with Bloomerang. She joined the Bloomerang Team after more than 13 years supporting the growth of various software organizations. Katie lives in Boise, Idaho with her two cats and two dogs household. She is passionate about giving back and currently serves as a Warhawk Wing Girl for an organization celebrating veterans.

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