How to connect, build lasting relationships, and boost giving in times of crisis

Learn to fundraise with confidence during crises. Discover actionable strategies rooted in psychology and real-world success to inspire generosity, build trust, and uplift your mission. Replace doubt with practical approaches to strengthen donor relationships and lead your organization through uncertainty.

Learning Objectives:

• Learn about the psychology of giving in uncertain times and how trust, social proof, and the “proximity effect” influence donor decisions.
• Explore the appropriateness of joy amidst crisis and how positive storytelling fosters deeper engagement and combats donor fatigue.
• Understand how to shift from crisis mode to sustainable growth.