From One-Time to Lifetime: Turning First-Time Donors Into Lifelong Supporters

 
Retaining donors is more cost-effective than acquiring new ones​.​ ​With new donor retention rates ​sitting around twenty percent,​ it​’s crucial to steward these donors. Join us to discover strategies and techniques to convert one-time donors into recurring supporters. ​A big part of ​building a successful Annual Giving ​effort involves focusing on stewardship​.​ ​While ​personalization is important, ​it cannot ​be​ at the expense of your mission. ​Attendees will gain the knowledge and tools needed to implement a tried-and-true stewardship program that engages donors throughout the year​ that cultivate a community of dedicated and long-term supporters for your organization.
 
Learning Objectives:
 
• Understanding the importance of stewardship: Participants will learn why stewardship is important and how it can lead to long-term donor relationships and increased donor retention rates.
• Identifying first-time donors: Participants will learn how to identify first-time donors and how to differentiate them from other donors.
• Designing a stewardship plan: Participants will learn how to develop a stewardship plan specifically for first-time donors, including how to tailor messaging and communication channels.
• Implementing effective stewardship strategies: Participants will learn best practices for stewardship, including how to personalize thank you messages, provide impact reports, and create opportunities for engagement.
• Evaluating stewardship efforts: Participants will learn how to evaluate the effectiveness of their stewardship efforts and how to use data to continually improve their strategies.
• Creating a culture of stewardship: Participants will learn how to involve other team members in the stewardship process and how to make stewardship a priority throughout the organization. Overall, the objective of the webinar would be to provide participants with a comprehensive understanding of how to effectively steward first-time donors, in order to build long-term relationships and increase donor retention rates.