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Webinar: Tuesday, December 9 | 12 p.m. ET

Beyond the Tuesday: how to turn GivingTuesday momentum into a record-breaking year-end

Don’t let your fundraising peak on GivingTuesday! This 45-minute playbook will show you how to use GivingTuesday as the launchpad for your entire year-end campaign, not the finish line.

We’ll cover how to immediately analyze who gave, segment your new and returning donors, and build a strategic communication plan that turns GT momentum into repeat, year-end support. You’ll walk away with an actionable strategy to keep the ball rolling, optimize your donation forms, and finish the year stronger than ever.

Learning objectives:

• Analyze GivingTuesday donation data to identify and segment at least four key donor audiences (e.g., new, loyal, lapsed, and monthly).
• Develop a framework for timely, tailored “thank you” messages that deepen donor relationships and set the stage for a second gift.
• Design a 45-day communication cadence that strategically bridges GivingTuesday’s success with your larger, urgent year-end fundraising goal.
• Identify critical optimizations for your “always-on” donation forms to reduce friction and increase year-end conversions.
• Reframe GivingTuesday as the kickoff to the year-end season and confidently report on results to build momentum for your final 45 days.

This webinar will be recorded for future viewing. Can’t make it? Go ahead and register anyway and we’ll email it to you after the live session!

> This webinar is limited to 1,000 live attendees <

Speaker
Micah Roberts
Micah Roberts is a Consulting Team Lead on the Managed Services Team at Bloomerang, bringing more than ten years of experience as a church administrator and in non-profit fundraising. Micah holds credentials as a Certified Church Administrator and a Certified Fund Raising Executive. Micah supports causes in the community such as sustainable housing, homelessness, and education. When not working, Micah enjoys college football, cooking, baking, and spending time with family and their dog.
Host
Dani Cluff
Dani Cluff is the Channel Marketing Coordinator at Bloomerang. Her passions include reading, hiking, and spending time with the people she loves. Dani supports organizations focused on cancer research, animal welfare, and mental health. Outside of the office, Dani enjoys spending time with her family and exploring new places in her city.