Beyond the Tuesday: how to turn GivingTuesday momentum into a record-breaking year-end

Don’t let your fundraising peak on GivingTuesday! This 45-minute playbook will show you how to use GivingTuesday as the launchpad for your entire year-end campaign, not the finish line.

We’ll cover how to immediately analyze who gave, segment your new and returning donors, and build a strategic communication plan that turns GT momentum into repeat, year-end support. You’ll walk away with an actionable strategy to keep the ball rolling, optimize your donation forms, and finish the year stronger than ever.

Learning objectives:

• Analyze GivingTuesday donation data to identify and segment at least four key donor audiences (e.g., new, loyal, lapsed, and monthly).
• Develop a framework for timely, tailored “thank you” messages that deepen donor relationships and set the stage for a second gift.
• Design a 45-day communication cadence that strategically bridges GivingTuesday’s success with your larger, urgent year-end fundraising goal.
• Identify critical optimizations for your “always-on” donation forms to reduce friction and increase year-end conversions.
• Reframe GivingTuesday as the kickoff to the year-end season and confidently report on results to build momentum for your final 45 days.