Lapsed Donor Survey Template

A lapsed donor survey can consist simply of one question, with multiple choices for an answer.

Why did you stop giving? (Select all that apply)

• I was not aware my donation had stopped
• I can no longer afford to offer my support
• There was a mistake at my bank
• My personal priorities for giving have changed
• I switched to support a different charity
• I felt pressured into giving
• [Org name] asked me for an amount I found inappropriate
• I wasn’t thanked appropriately for my gift
• The quality of service provided to me as a donor was poor
• I didn’t enjoy [Orgname]’s communications
• This is not a cause that greatly interests me
• [Org name] did not tell me how my money was used
• [Org name] wrote to me too often
• Supporting [orgname] doesn’t fit with my sense of who I am
• [Org name] doesn’t seem to need my support
• Other: (write in an answer)

One word of caution: don’t let the survey recipient ever see the words “lapsed donor” – in other words, don’t address them as such. Words like “We miss you” or “Did we do something wrong?” can be good ways to preface the survey.