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January 28, 2022

How to Launch a Small Shop Planned Giving Program

…too late. So, let’s start now. We talked a little bit before about planned giving versus endowment program. What’s the difference? Well, the planned giving program has these vehicles that…

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August 16, 2024

4 Steps To Market Legacy Giving Using Email

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Today’s legacy giving…

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May 8, 2025

8 best nonprofit credit card processing options in 2026

…business days Discounted rate for charities of 2.89% and a fixed fee Authorize.Net Automatic, monthly credit card updates Credit/debit cards, PayPal, Apple Pay, and eCheck 2-3 business days Monthly gateway…

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October 20, 2017

2 Words That Shouldn’t Appear In Your #GivingTuesday Email Appeal Subject Line

…either “Giving Tuesday” or “#GivingTuesday:” Steve, you can make a difference today! The Story of Bobbie & Paul Today is #GivingTuesday Join Us for #GivingTuesday — Invest in Women &…

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March 3, 2023

4 Steps To Create A Giving Guide That Will Increase Your Fundraising Success

…gift matching options Real estate donations Major giving circles Monthly or recurring giving programs Capital campaigns You can also include giving options that aren’t tied to financial donations like in-kind…

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October 16, 2020

[ASK AN EXPERT] How Often Should We Thank Monthly Donors, and How?

…who isn’t sure automating monthly donor receipting a good idea. Dear Charity Clairity, For years we have changed out our receipt text monthly so that our monthly donors get a…

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June 2, 2017

Gift Planning for Gen X and Gen Y Donors

…thinking about who is giving on a regular basis, is look at . . . if you are doing recurring giving . . . look at who your recurring giving…

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February 13, 2023

10 Proven Strategies To Help You Retain New Donors

…Erica Waasdorp, President of A Direct Solution, is quick to point out: a monthly giving program has the power to nearly double your retention rate. Be sure to highlight monthly…

webinar

September 12, 2018

The State of Recurring Giving in the Nonprofit Sector

…this way. He’s the author of “Hidden Gold” and kind of a forefather of monthly recurring giving. He said, “The single largest obstacle to successful monthly giving programs is buy-in.”…

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October 16, 2025

Donor objections part 3: common and uncommon types

…medium-sized donors tend to make donations based on their available cash and income. Major donors often have more predictable giving patterns because they establish giving budgets and know with a…

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May 25, 2017

10 Questions to Ask Before Participating in #GivingTuesday

It’s never too early to start thinking about #GivingTuesday. Perhaps this will be your first year, or maybe it’s already at the heart of your year-end giving strategy – determining…

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September 3, 2021

Donor segmentation : comprehensive guide + tips for success

…include the following: Recency: How long have donors been giving? Frequency: How often do donors give? Type: How are donors giving? Amount: How much are donors giving? Reason: Why do…

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July 10, 2025

Turning the Summer Slump Around: Engage Donors During the Off-Season

…families see your work up close and feel a part of the impact you are creating, they are more likely to support and advocate for it. F. Inspire monthly giving…

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February 11, 2025

Major gifts 101: what you need to know to raise more

…at each supporter’s giving history and identify trends. Who is giving year after year or multiple times per year? The longer and richer the history of giving with your organization,…

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September 19, 2018

3 Strategies to Keep Your Recurring Donors

…So, how can you move your monthly giving retention from good to great or adequate to excellent? That was one of the questions we were looking to dig into more…

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September 18, 2024

Raise More Gifts From Members By Understanding Their Motivations

…example of that in a monthly giving appeal targeting donors to a preservation organization: Dear %Firstname%, Your generosity and kindness protect the trails and forests of the beautiful Blue Hills….

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August 12, 2015

10 Things To Remember About Mid-Level Donors

Most nonprofits focus on two areas to meet fundraising goals: giving at the general, broad-based fund level and major giving. This strategy has a built-in gap: mid-level giving strategies that…

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January 28, 2022

Should You Aggressively Promote Legacy Giving When People Are Dying?

…brains. Giving offers people a ‘warm glow’ feeling. This is something legacy giving can offer to folks. It’s increasingly understood: giving is good for people. All giving, whether to friends,…

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September 27, 2023

Read This Post If You Want Your Most Successful GivingTuesday

This year GivingTuesday will take place worldwide on Tuesday December 3rd, the Tuesday after Thanksgiving. This day of global giving has grown into an impressive movement that inspires hundreds of…

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December 1, 2025

AI Prompt Library

…the new monthly giving program. Output: Provide (1) a list of top audience segments most likely to convert to monthly giving, (2) ten creative program name options, and (3) one…