How this nonprofit was able to increase individual gifts by 42% with Bloomerang
Key Nonprofit Highlights
Founded in 1949, Humane Society of the Pikes Region is the largest animal welfare group for homeless and abused animals in Southern Colorado. HSPPR is an independent, open admission shelter that never turns away animals, providing care, medical treatment, rehoming services, and cruelty investigations to support animals in need.
Challenge
Limited flexibility to switch appeals at a moment’s notice
To provide every animal that comes through their doors the best possible outcome, HSPPR has developed a comprehensive marketing plan to reach their donors, including a balance of direct mail, email marketing, and social media outreach campaigns. When they had to switch up their appeals at a moment’s notice, they knew they could use Bloomerang Fundraising and its user-friendly donation forms to meet the animals’ needs. Their staff utilized the form cloning feature and built out dozens of new and impactful forms that went out in their appeals.
Solution
Using Bloomerang Fundraising to boost donor engagement
To support their giving campaign, the HSPPR increased their email communication with supporters. “We had previously only been sending a few emails per month,” explained Amanda Wilson, Annual Giving Manager. “We began sending 2-3 emails per week to keep donors updated and engaged with us, and have maintained that level of communication ever since. These included weekly videos from the CEO, animal stories, pet tips, and fundraising emails.” They also tied the forms into their matching campaign, sharing that donations to the organization would be matched for double the impact.
Results
Raising $637K in one year with Bloomerang Fundraising
HSPPR experienced tremendous success in online fundraising by revising their plans and utilizing Bloomerang Fundraising to create multiple, customized appeals in a short amount of time. With unique campaigns and more frequent communications, individual giving increased by 42%, and they saw significant results in various initiatives. HSPPR raised $637,000 in one year, with their Spring Match campaign alone raising over $90,000, and Pawtoberfest surpassing its goal to bring in over $89,000.
Bloomerang Fundraising played a crucial role in helping HSPPR engage donors with relevant, impactful communications that directly supported their mission. Appeals like the Community Relief Fund and emergency medical/cruelty cases also raised tens of thousands of dollars, showing the power of targeted and timely donor engagement. By leveraging Bloomerang Fundraising’s tools, HSPPR not only increased their fundraising program’s efficiency, but also significantly grew the funds raised to support the animals and pet owners in their community.
