Key Nonprofit Highlights
Humane Society of the Pikes Peak Region (HSPPR) has offered compassionate care to animals in Southern Colorado since 1949, and today it's the region's largest open admission shelter, taking in every animal that needs help while supporting safe, socially conscious communities. Before switching to Bloomerang Fundraising, HSPPR struggled with donation software that dropped forms without warning and offered little customization. Bloomerang gave HSPPR's team the flexibility to build and launch new donation forms in minutes, track donor data with clear reporting, and respond instantly to emerging needs. The results speak for themselves: HSPPR grew individual giving by 42%, and its first-ever Day of Giving blew past a $25,000 goal to raise more than $45,000 from 316 donors.
Challenge
Managing unreliable donation forms and unresponsive support
The Humane Society of the Pikes Peak Region relies on a mix of direct mail, email, and social media to reach donors and fund care for the animals that come through its doors. Before switching to Bloomerang Fundraising, the organization's fundraising software made that work harder than it needed to be.
Amanda Wilson, CFRE, Director of Development, described the frustration clearly: "We were experiencing difficulties with the platform we were using at the time—donation forms disappearing, lack of customization, non-existent customer service, and a challenging UX." HSPPR needed fundraising tools that could keep pace with a marketing plan built to shift appeals at a moment's notice, without leaving staff or donors stuck.
Solution
Launching fast, flexible campaigns with Bloomerang Fundraising
HSPPR found what it needed in Bloomerang Fundraising's customizable donation forms and responsive support team. Staff can now clone and adjust forms for each appeal, tie them into matching campaigns, and launch new pages the moment a need arises. That speed proved critical when HSPPR needed to raise emergency funds for animals affected by the 2026 Aspen Acres Fire. "Part of why we love the platform is the ease with which we can create and manage forms—the Aspen Acres Fire is proof of that!" Wilson said. "I put a form and receipt together in minutes so we could instantly start fundraising for fire relief."
HSPPR also runs peer-to-peer campaigns for Pawtoberfest, its signature annual event, through Bloomerang Fundraising, handling ticketing, merchandise sales, and team fundraising all in one place. "I see UX ease as a priority for both fundraising and the donor experience," Wilson said. "Bloomerang offers a process that is effective for both donors and fundraising staff, while allowing for reporting, donor management, and stewardship elements within the platform."
Bloomerang's reporting tools also help HSPPR turn donor data into actionable insights. “We can track donor retention, giving trends, and recurring donor performance while also identifying which appeals, campaigns, and communication channels are most effective,” said Wilson. “It’s helping us build stronger relationships and increase support for the animals and people we serve.”
Results
Raising 42% more in individual gifts with Bloomerang Fundraising
HSPPR's results have only grown since adopting Bloomerang Fundraising, including individual giving growing by 42%. When HSPPR recently launched its first-ever Day of Giving with a goal of $25,000, they incorporated strategic storytelling and cross-channel outreach to raise more than $45,000 from 316 donors.
"We attribute much of this success to a combination of strong donor stewardship, data-informed decision-making, and the ability to track and refine our fundraising efforts in real time," Wilson said. "Having access to clear reporting and donor insights has helped us identify what resonates with our supporters and build more effective campaigns year over year."
With Bloomerang Fundraising's reporting tools tracking donor retention, giving trends, and campaign performance, HSPPR can keep refining its outreach and responding to whatever comes next, whether that's a signature event or an emergency like the Aspen Acres Fire, so more animals and the people who love them get the help they need.
