How donor management tools tripled fundraising revenue in one year
Key Nonprofit Highlights
Goodwill Gulf Coast serves 12 counties in the Alabama-Florida Gulf Coast region, offering programs and services that help individuals overcome disabilities and other socioeconomic barriers. Goodwill Gulf Coast turned to Bloomerang CRM to overcome challenges in donor engagement and fundraising. By leveraging Bloomerang’s features like wealth screening tools and seamless online giving integration, the organization streamlined operations, improved donor interactions, and made data-driven decisions. This resulted in a 3x growth in their annual fundraiser, increasing revenue from $130,000 to $400,000 in one year, with reduced event costs and enhanced board engagement. Bloomerang’s intuitive design and actionable insights empowered the team to strengthen community relationships and advance their mission effectively.
Challenge
The need to streamline operations with easily accessible donor data
Goodwill Gulf Coast faced a significant obstacle: creating meaningful donor engagement and maximizing fundraising efforts while operating with limited resources. One major challenge was finding an effective way to showcase their mission, engage potential donors, and encourage long-term relationships. They also needed a donor database solution to streamline their operations, ensure key donor data was easily accessible, and directly contribute to their development strategies. The overarching goal was to reduce fundraising inefficiencies and successfully achieve growth in revenue, community engagement, and donor retention.
Solution
Bloomerang empowers development staff with actionable donor insights
The team at Goodwill Gulf Coast turned to Bloomerang CRM to address these pressing challenges. Bloomerang’s tailored features allowed their team to revolutionize how they captured donor interactions and managed fundraising data. Bloomerang’s wealth screening tools and its seamless website integration for online giving forms were game-changers for the organization. These solutions empowered Goodwill Gulf Coast to better engage donors, make informed decisions, and track giving trends effectively.
“Bloomerang has truly empowered our development team,” said Bill Dillman, Vice President of Marketing and Development. “We’ve benefited from great tools and great support from the Bloomerang team. From the sales process to implementation and onboarding, their service has been exceptional.” Moreover, the intuitive system made it easy for the team to prepare their CEO with the necessary donor insights before key meetings. This ensured that every interaction with major gift donors or prospects was backed by actionable data—enabling the organization to invest time where it mattered most.
Results
Tripling annual fundraiser growth with Bloomerang CRM
The shift to Bloomerang CRM as their donor management solution delivered transformative results. Goodwill Gulf Coast experienced a remarkable increase in their fundraising outcomes. “Bloomerang helped increase our annual fundraiser from $130,000 to $400,000 in one year with less staff and more engagement from the board,” Dillman shared. This 3x growth in their annual event speaks volumes about the impact of Bloomerang’s strategic donor management.
In addition to increased revenue, the organization saw significant reductions in event costs, thanks to improved planning and donor engagement strategies. Beyond numbers, Dillman highlighted the value of “true community engagement”—a heartfelt testament to how the solution went beyond financial benefits to strengthen their mission-driven relationships. “Bloomerang is a great tool, easy to work with, and really fun to use,” Dillman added. With its user-friendly design and robust capabilities, Bloomerang enabled the team to focus on creating a meaningful impact in their community and advancing their mission for transformative change.
