How event fundraising software increased fundraising by 60% in six months
Key Nonprofit Highlights
Feeding South Florida is driven by a mission to end hunger in the region through access to nutritious food, impactful advocacy, and education programs. Feeding South Florida faced inefficiencies while managing fundraising across multiple platforms, slowing their efforts to maximize impact. By adopting Bloomerang Fundraising, they streamlined operations with features like event cloning, email templates, and peer-to-peer tools. This reduced admin work, improved campaign execution, and boosted donor engagement. Within six months, event fundraising increased by 60%, including a peer-to-peer campaign assembled in three days that raised $97,000 in under two weeks. Along with financial success, Bloomerang’s user-friendly tools and exceptional customer support empowered the nonprofit to better advance their mission of ending hunger.
Challenge
Disconnected fundraising tools were holding back donations
Feeding South Florida’s fundraising efforts faced significant hurdles. The nonprofit relied on multiple platforms, including Eventbrite, Blackbaud, 32 Auctions, and Classy, which created inefficiencies and slowed donor coordination. Managing events and campaigns across disparate systems not only consumed time but also hindered their ability to maximize impact. The organization needed a solution that could streamline their operations, amplify their fundraising strategy, and effectively support both small-scale and ambitious initiatives.
Solution
Bloomerang Auction and Peer-to-Peer tools streamline fundraising
The introduction of Bloomerang Fundraising offered Feeding South Florida a comprehensive, user-friendly platform equipped to simplify their operations and amplify fundraising outcomes. Recognizing its transformative potential, Allyson Vaulx, Associate Vice President of Philanthropy, shared, “I used Bloomerang at my previous organization and immediately implemented it after starting with my new organization.”
Whether used for third-party events, auctions, or a peer-to-peer 5k, Bloomerang seamlessly integrated into their workflow, consolidating processes through its versatile platform. Features such as event cloning, email templates, and detailed reporting drastically reduced admin work, empowering a lean team to execute high-quality campaigns efficiently. “We don’t always have the benefit of a marketing or design person,” explained Vaulx, “so Bloomerang makes it easy for us to make everything look good.”
Bloomerang’s Auction capabilities transformed their approach, streamlining tasks while offering an intuitive user interface. Furthermore, its Peer-to-Peer functionality enabled Feeding South Florida to engage supporters through dynamic tools such as social media integration and team-building techniques. “Bloomerang makes peer-to-peer events incredibly easy internally and externally—tracking, using social media, teams, templates, and so much more,” said Vaulx. “And the auction platform is so user friendly and straightforward, taking the work away from our team and placing it within the platform.”
Results
Increasing event fundraising by 60% within 6 months with Bloomerang
The impact of incorporating Bloomerang Fundraising was immediate and profound. “Moving to Bloomerang increased our efficiency and our event fundraising by 60% within 6 months.” A standout end-of-year campaign showcased how powerful the platform could be when paired with timely opportunities. After learning that a board member planned a $35,000 donation, the team activated a peer-to-peer fundraising campaign in just three days. With only a single email sent to their network, Feeding South Florida surpassed their goal, raising an incredible additional $97,000 in under two weeks. The platform took the heavy lifting off the Feeding South Florida team and produced incredible results, particularly with so little time to prepare.
Beyond the financial gains, Bloomerang’s customer support left a lasting impression. Feeding South Florida lauded the knowledgeable and helpful support they received, calling it “the best customer service experience” they’d ever encountered. Through strategic adoption and the platform’s advanced tools, Feeding South Florida transformed their challenges into opportunities, unlocking measurable results that accelerated their mission of ending hunger across the region.
