Achieving 59% donor retention with Bloomerang's Giving Platform

Key Nonprofit Highlights

Located in Mount Pleasant, South Carolina, East Cooper Meals on Wheels (MOW) provides more than 400 meals each day to individuals who struggle to prepare nutritious meals on their own. Driven by a mission to serve with greater impact, they switched to Bloomerang’s user-friendly Giving Platform to streamline donor and data management. They use its reporting and customization features daily for tasks like gift entry, tracking donor histories, personalized appeals, and targeted communications. Bloomerang has improved their donor retention rate to 59% and enhanced overall efficiency in managing donor relationships and communication efforts.

Challenge

The challenge of finding an easy-to-use nonprofit CRM

On the hunt for a new CRM, East Cooper MOW sought an intuitive, user-friendly platform and found Bloomerang an ideal fit for their needs. They seamlessly transitioned to Bloomerang’s Giving Platform, enhancing their donor and data management processes. And thanks to the platform’s ease of use, they achieved this without the need for formal training.

Solution

Finding a solution in Bloomerang donor reporting and customizations

East Cooper Meals on Wheels describes Bloomerang as easy to navigate, with features like a summary page that provides quick visuals of donor history and trends and a reporting tool that simplifies pulling data for tasks such as acknowledgment letters and spreadsheets. They use the Giving Platform daily for gift entry, reporting, and tracking donor giving histories. These insights help them craft personalized ask amounts for their annual appeals, particularly for higher-end donors. Additionally, the organization uses Bloomerang’s Giving Platform to communicate with different groups in their network. Volunteers receive monthly updates, the broader audience stays connected through general communications, and a new healthcare-specific newsletter will strengthen referral partnerships.

Results

Improved communication & donor retention

While they still rely on traditional methods like manual letter creation for appeals, the platform has helped East Cooper MOW manage their donor relationships efficiently, leading to an incredible 59% donor retention rate. Bloomerang’s Giving Platform has proven to be a valuable tool for supporting their operations and enhancing communication efforts.