Raising 112% of peer-to-peer crowdfunding campaign with Bloomerang Fundraising

Key Nonprofit Highlights

Animal Justice is Canada’s only national animal law advocacy organization, composed of lawyers fighting on behalf of animals in court. Their small but mighty team pushes for stronger animal rights legislation, ensures existing laws are properly enforced, and has even taken on advocacy cases at the Canadian Supreme Court. Animal Justice needed a cost-effective peer-to-peer fundraising solution and turned to Bloomerang Fundraising just one week before their campaign launch. With Bloomerang’s intuitive platform and support team, they quickly created a minimalist event page for their #Voiceless4AnimalJustice campaign. The campaign surpassed its $25,000 goal by 12%, and brought in 465 donations, including 125 from first-time donors. Features like automated donor emails and GiftAssist helped streamline the process and maximize results for their first peer-to-peer effort.

Challenge

The need for a cost-effective peer-to-peer platform

Animal Justice was looking to expand their fundraising efforts to include peer-to-peer events, but their existing database’s crowdfunding feature was too costly to implement. With only one week before the planned launch of their first peer-to-peer campaign, they found Bloomerang Fundraising and got to work learning what its peer-to-peer platform was capable of.

Solution

Learning how to use Bloomerang Fundraising in under a week

The customer experience team at Bloomerang Fundraising brought the Animal Justice team up to speed on the platform. With Bloomerang, it was easy to make an aesthetically pleasing, minimalist event page and customize the layout using drag-and-drop widgets. Thanks to its intuitive interface, the Animal Justice team was able to quickly create a peer-to-peer campaign page for their #Voiceless4AnimalJustice campaign with a fundraising goal of $25,000.

“I only had a week before the campaign was supposed to launch, yikes!” said Shannon Milling, Communications and Development Manager. “Bloomerang was quick to walk me through the platform, respond to my emailed questions, and ensure we would have a smooth launch—and we did!”

Because this was Animal Justice’s first crowdfunding campaign, they wanted their supporters to have an easy time setting up individual and team pages, which was simple to enable with Bloomerang’s user-friendly platform. Participants were able to create custom donation pages and earn achievement badges, making them more motivated to fundraise to the fullest of their abilities. Fundraisers also received automated email messages when someone made a donation on their page and when they gained or lost a fundraising badge.

Results

Surpassing fundraising goals and gaining new donors

Animal Justice exceeded their initial $25,000 fundraising goal by 12% during the #Voiceless4AnimalJustice campaign. Of the 465 individual donations received, 125 came from first-time donors! Because cost was a major challenge for Animal Justice, the organization greatly benefited from GiftAssist, which allows supporters to offset some credit card processing fees. The ease of implementation with Bloomerang Fundraising allowed Animal Justice to set up a new campaign in less than a week, automate donor email communications, and raise more funds for animal rights advocacy.